Yahya Mohamud

With four years of experience in the dynamic field of market research, I have honed my expertise in brand health tracking. My background includes a deep understanding of consumer behavior, market trends, and data analysis methodologies. Through meticulous research and analysis, I have contributed to the success of numerous brands by providing valuable insights and strategic recommendations. I am passionate about uncovering actionable insights that drive business growth and am eager to leverage my skills and experience in my next role.

With four years of invaluable experience at Ipsos UK, working within the brand health tracking department, I have cultivated a deep understanding of market research methodologies and their application in the dynamic realm of consumer behaviour analysis. My role involved collaborating closely with colleagues and stakeholders to ensure the delivery of high-quality research outcomes.

My tenure at Ipsos UK provided me with a rich foundation in conducting comprehensive brand health assessments, interpreting intricate data sets, and delivering actionable insights to clients across various industries. Through meticulous research and analysis, I have honed my ability to uncover key market trends, identify emerging consumer preferences, and evaluate brand/communication performance metrics.

My time at Ipsos UK has not only solidified my expertise in market research but has also fostered my passion for driving strategic decision-making and facilitating business growth through evidence-based insights. I am eager to leverage my extensive experience and analytical prowess in my future endeavours and to continue making meaningful contributions to any team I am part of.

With a 2:1 in BA Global Health and Social Medicine from King's College London, I have developed strong research skills and a keen eye for detail that are directly applicable to the role of a copywriter. Through my coursework and projects, I honed my ability to gather and analyze information effectively, ensuring that my writing is well-informed and engaging. Additionally, the interdisciplinary nature of my program taught me to approach topics from multiple angles, considering their social, economic, and political implications. This perspective allows me to craft compelling and nuanced content that resonates with diverse audiences. Overall, my education has equipped me with the skills and mindset necessary to excel as a copywriter, producing high-quality and impactful content that drives results.