Yannes Mok

Nice to meet you. I'm Yannes. I am a Digital Marketer who is passionate
about helping brands and business owners to create and maintain an online presence through different marketing strategies.

I have over 3 years experience in digital and social media marketing e.g social media ads, community management, copywriting, SEO etc. I helped multiple clients to enrich their social media presence by planning and creating content, engaging with their audiences, planning and executing marketing strategies on different social media platforms, managing brand reputation, keep tracking and analysing data to do improvement.

I am a candidate who is self-motivated and adaptable in a fast paced and quick turnaround environment. In my previous position, I had experience handling various kinds of duties at the same time. I am a customer-obsessed person who is ambitious to work in a forward-looking industry. I utilised a wide range of marketing channels. Firstly, I used Mailchimp for email marketing to demonstrate my copywriting skills. Secondly, I made use of social media to develop promotion strategies and create engaging content to build traffic and conversion rate. Thirdly, I used Google search ads to increase brand awareness and boost sales. More importantly, I collaborated with artist agents to plan and execute marketing campaigns on a variety of social media channels based on customer segment and review post-event data. For the experience of SEO, in order to gain more brand awareness, I worked on keyword search, plan and execute on website design and website optimization.

Hong Kong Baptist University

BBA (Hons) – Entrepreneurship (GRADUATED BY JULY 2020)

A degree of entrepreneurship with comprehensive coverage of entrepreneurial marketing, entrepreneurial finance, managing new business, electronic commerce, business law, corporate entrepreneurship which to foster our entrepreneurial spirit and global vision by providing us with entrepreneurial mindset, skills knowledge and experience.