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yasmin Griffin

yasmin Griffin

Ecommerce, trade/digital marketing specialist

Upper Management / Consulting

Stamford, South Kesteven District, Lincolnshire

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About yasmin Griffin:

Results-driven digital marketing and trade optimisation leader with 15+ years’ experience maximising brand performance, profitability, and customer impact across retail and eCommerce environments. Skilled in designing and executing data-led trade strategies that optimise pricing, promotions, assortment, and channel performance to deliver measurable ROI.

Proven expertise in aligning brand, sales, and shopper marketing to unlock incremental growth and strengthen retailer partnerships. Adept at leveraging insights to shape go-to-market strategies, streamline trade spend, and improve promotional effectiveness. Recognised for building cross-functional collaboration between marketing, commercial, and supply chain teams to deliver best-in-class execution in highly competitive markets.

Combines sharp analytical acumen with 

Experience

Results-driven digital marketing and trade optimisation leader with 15+ years’ experience maximising brand performance, profitability, and customer impact across retail and eCommerce environments. Skilled in designing and executing data-led trade strategies that optimise pricing, promotions, assortment, and channel performance to deliver measurable ROI.

Proven expertise in aligning brand, sales, and shopper marketing to unlock incremental growth and strengthen retailer partnerships. Adept at leveraging insights to shape go-to-market strategies, streamline trade spend, and improve promotional effectiveness. Recognised for building cross-functional collaboration between marketing, commercial, and supply chain teams to deliver best-in-class execution in highly competitive markets.

Combines sharp analytical acumen with 

Education

CIM Level 7 diploma in Marketing

2:1 Social Science Degree- Leeds Beckett University  

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