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Yijia Yuan

Yijia Yuan

Marketing Executive

Marketing / Advertising / Public Relations

London, Greater London

Social

About Yijia Yuan:

Marketing executive focused on TikTok/IG growth, creator collabs and on-site activations. Strong photography/videography, clean reporting and fast iteration. Bilingual: Chinese/English.

Social media management (TikTok/IG)

Short-form video: scripting, shoots, editing

Creator/influencer sourcing & briefs

UGC activation & community management

Event/content days & pop-ups

Photography (portrait, product, F&B)

Basic design (Canva/PS), POSM

Reporting (GA4/UTM), weekly insights

Experience

Social media & content marketer with a photography/videography backbone. I own the full short-form workflow across TikTok/IG, from trend-led scripting and on-site shoots to editing, publishing and weekly insights. Comfortable running creator programmes, in-person activations and PR amplification with tidy processes (RACI, content calendars, usage rights/whitelisting). Bilingual: Chinese/English.

Education

University of Birmingham graduate with an early Film background and ongoing upskilling in photography, short-form content and digital analytics (GA4/UTM, platform tools).

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