#brand

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1 year ago

Adapting your marketing communication during Covid-19

Petra Smith · It’s business as unusual for a majority of businesses, big or small. Brands are having to think and communicate in new ways, and whilst they adapt to the pandemic, they also need to plan for the post-crisis business as usual. But even during challenging times, it is worth asking ...

1 year ago

How to build your brand with storytelling

Petra Smith · Every business has a story. It’s their story that makes them unique, whether it’s about their people, customer service or their innovative ways of thinking and working. There might be many businesses out there offering similar products and services, but every business story is di ...

1 year ago

Third of businesses missing out on employee brand advocates

Petra Smith · Over a third of UK employees feel disconnected from their company’s brand and lack skills and resources to be brand advocates, according to our recent survey. · The missing link between brands and employees · Employees are the face of a company and know more about the business th ...

1 year ago

How to align your personal and business branding

Petra Smith · Having a great personal presence online is just as important as having a high-quality brand for your business, and as you are a representative of your business, it's important that the two are aligned. Just like in face to face communication, you can't make people like you, howev ...

1 year ago

20 reasons why use social media for business

Petra Smith · There is a good reason why so many businesses use social media to market themselves. Because it works. And it doesn’t require a huge amount of your budget, yet still has the ability to help to build your brand and find new business opportunities. If you are not convinced or just ...

2 years ago

How to use Instagram for B2B marketing

Petra Smith · With over 1 billion people using Instagram every month and over 200 million users visiting at least one business profile every day, Instagram means business. At present time, 96 percent of businesses of all sizes and industries are using Instagram to promote their products and se ...

2 years ago

How to create a strong visual brand

Petra Smith · A picture is worth a thousand words. As research suggests, we only retain 10% of any information heard or read three days later. However, if that information is supported by a visual, we remember 65% of it. One of the key reasons why we respond to images is that they affect us on ...

2 years ago

Instagram marketing guide for B2B brands

Petra Smith · With over 1 billion people using Instagram every month and over 200 million users visiting at least one business profile every day, Instagram means business! At present time, 96 percent of businesses of all sizes and industries are using Instagram to promote their products and se ...

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