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3 years ago

How to use social listening to grow your business

Petra Smith · Social listening is the process of monitoring online conversations about a particular brand, person or industry. Social listening helps to find out who is talking about your business or industry, identify new leads and see what your competitors are doing. It is an effective way t ...

5 years ago

Every day we interact with hundreds of people across dozens of platforms, but how can a meaningful conversation help your business?

Geoff Hudson-Searle · The instant and omnipresent world of communication has increased our capacity to connect on a perfunctory level, but in some cases has thwarted our capacity to have real and meaningful face-to-face conversations. · The two forms of communication -- virtual and physical -- can wor ...

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