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1 year ago

Marketing your business in the post-Covid economy

Petra Smith · The last few months have been “business as unusual” for the majority of businesses, forcing them to rethink their communications and operations as they adapt to the pandemic and plan for the new post-crisis “normal”. · Relying on hope as a marketing strategy is never a good idea, ...

1 year ago

How to build your brand with storytelling

Petra Smith · Every business has a story. It’s their story that makes them unique, whether it’s about their people, customer service or their innovative ways of thinking and working. There might be many businesses out there offering similar products and services, but every business story is di ...

4 years ago

Buying handmade...

Helena Jansen van Vuuren · Potential customer or not.....wanted my 70 year old pearls for 'nothing' - offered to sell her 68 x 3 loose pearls...unsorted by colour or size and not graduated....easy she would sort and string in no time....today she came to my home and asked if she could return my pearls..... ...

4 years ago

Buying handmade....

Helena Jansen van Vuuren · I upset someone - a potential customer I think not - she complained about the price - she did not list costings as per the above posting but she was intent on getting pearls for 'nothing' - I quoted a price for 204 pearls(which is the approximate amount of pearls I use for one of ...

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