#semanticsearch

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2 years ago

Dominate Brand SERPs

David Amerland · Semantic search did away with the notion of being at the top of the search engine results pages (SERPs) by putting clear emphasis on context and relevance in reference to every search query. It did not, however, do away with SERPs themselves and every time there is a search query ...

2 years ago

The Importance of Context in Search Marketing

David Amerland · Context defines the meaning of data. We are unlikely to act on something that holds no meaning for us. In that statement there is the formula for success in search marketing and branding. Dive in. · #intentional #marketing #semanticsearch #search

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