Marketing Officer - London, United Kingdom - Malvern International Plc

Malvern International Plc

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Salary - £25,000

Location:
London (University of East London)

Malvern International is going through a period of exciting change and growth, and we are looking for a highly motivated Marketing Officer to join our team.

At Malvern International, we recruit international students to study in our English language schools (located in Brighton, Manchester, and London), our Junior and Summer School Programmes and our embedded on-campus and off-campus Pathway Centres located in London (University of East London, and Malvern House London) and the University of Chichester.

Overall, we have taught more than 50,000 students from 120 countries, and we put the student experience at the heart of everything we do.

This role is ideal for a motivated Marketing Officer who is keen to build their career by producing a range of content.

This will include a huge focus on the China Market, therefore it would be preferred if you are a Mandarin speaker.

The post holder must enjoy working in an educational environment and must be able to connect with our students, agents, staff and prospective students to create content that will be used across the business.

The post holder will report to the UEL ISC Director daily and report to the Head of Marketing overall.

This role is responsible for the coordination, strategic planning, and execution of a range of marketing projects including (but not limited to):

Creating, scheduling and monitoring WeChat and other social media posts
A/B Testing.
Brand building.
Writing Copy for use in blogs, brochures, and websites.
Creating posters, flyers, leaflets, and other print materials.
Creating studentfacing materials.
Testimonial creation (Students, Staff, Parents, Agents).
Production of soundbites required for all marketing materials (including profiles).
Photography and video creation/production.
Preparing PPT presentations (as required).
Website content creation.
Helping to develop a range of print collateral.
Attending social activities (studentfacing) and collecting marketing materials.
Agent Tours and prospective student tours in the school.
Any other duties as requested.

As part of this role, you will be working closely with the Marketing Manager, fellow marketing staff from across the business, ISC staff, and the Sales team.

We strongly believe that company culture and the student experience are heavily influenced by marketing. The post holder will need to be comfortable communicating with staff and stakeholders appropriately.

This role will involve working closely with the Sales team, Centre Management, University of East London Colleagues and external stakeholders.

PERSON SPECIFICATION (Experience, skills, and knowledge required to undertake this role)

University educated in a marketing or related discipline.
Ideally Mandarin speaking also with strong written and spoken English.
Strong communicator with strong written skills.
Creative with experience creating social media content.
Confident communicator who can speak to staff, students, and others in a professional way.
Good customer service skills.
Punctual, good timekeeper.
Strong attention to detail.
Positive attitude.
Available to work evenings or on weekends to attend studentfacing events (as required, with notice)
Willing to have a full DBS check.
Experience with creative content for social media. Ideally you have experience with writing articles for WeChat for the China market although this isn't essential as liaising with a translator can be arranged.
Able to work under pressure and to strict deadlines.
Able to work independently.
Good IT skills including Microsoft Office package.
Problemsolving skills, with an ability to adapt as required.