Marketing Executive - Leicester, United Kingdom - KARA Healthcare

KARA Healthcare

Verified Company

Leicester, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Main Duties and responsibilites (not in any order of priority, not limited to):

To assist the Marketing Team with the delivery and measurement of seasonal multi-channel marketing plans and campaigns, coordinating information as required from other departments to meet launch deadlines.
To gain a strong understanding of Google Analytics, to be able to use daily to monitor website performance and highlight changes and insights regularly to the Marketing Team to improve overall website performance.
To utilise computer design packages effectively meeting the corporate and creative style of the individual branding at both companies.
To produce internal and external promotional materials such as leaflets, brochures, online artwork and social media graphics, but limited to.
To prepare and upload artwork and content to the companies websites as directed by the Marketing Team.
To work closely with the Marketing Team to deliver a annual social media strategy across a wide range of platforms including Facebook, Twitter and Instagram.
Design copy and content for social media platforms in order to engage existing followers and reach a new audience to assist with brand awareness and conversion.
To keep the online blogs of both companies up to date with the latest news, offers and seasonal content.
Creative content writing within the brand tone of voice, with an awareness of SEO techniques to improve the overall effectiveness of new content added to the websites.
To design, send and track enewsletters for all companies.
To develop an understanding of Search Engine Optimization and Pay Per Click over time to assist with this strategy when needed.
To work the Marketing Team in the delivery of our digital strategy across PPC, SEO, content marketing and enewsletters.
To assist the Marketing Team in working with our digital agency to implement website developments.
To liaise with Head of Departments across all companies to ascertain their marketing requirements and fulfil their requests once agreed by the Director/s.
To take an active role in contacting regional and national press or bloggers/ influencers to secure exposure to all companise.
To assist with photo shoots and video projects completed at both homes.
To liaise with external marketing agencies when required to assist with projects.
To undertake regular research into new marketing or revenue techniques and technology as guided by the Marketing Team.
To undertake basic marketing tasks such as proofreading, updating material within a template, inputting information and day to day printing of internal marketing materials.
To have an awareness of GDPR, supporting the Marketing Team as and when with the delivery of this company commitment.
To attend marketing meetings with internal departments when appropriate.
To carry out all other duties reasonably requested by the Marketing Team.
Analysing questionnaires and other forms of feedback.
Evaluate campaigns using tracking and analytical software and assess the results.
Assisting with the production of marketing materials and literature, such as brochures and press releases
Using the CMS system to keep the content on the website current and up to date.
Assist with the collection of information for promotional literature
Analyses of competitors
Keeping content on third party websites current and up to date