Partner Communications and Content Advisor - London, United Kingdom - Starbucks

Starbucks

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Purpose and Mission

The Starbucks EMEA Public Affairs team is looking for a dynamic, skilled, and creative communicator to deliver engaging internal and external content to drive affinity with the brand across key corporate narratives.

The partner will also support with wider tasks within the EMEA Public Affairs team in service of protecting and promoting the Starbucks brand in the EMEA region.

Key Job Dimensions & Scope of Role

This partner (employee) will be an integral part of the EMEA Public Affairs team, shaping the overall EMEA partner communications plan and delivering against the EMEA Support Centre plans through execution of hybrid in-person and virtual events, drafting written communications and creating engaging visual content to drive employee trust and affinity for the brand.

The partner will also maintain and develop the brand's digital storytelling platform Starbucks Stories EMEA, mining the business for stories, drafting and publishing editorial content and visuals with mínimal changes and input.

As audiences increasingly look for engaging and compelling visual storytelling the partner will also develop visual-first content, both through use of in-house tools and by drafting creative briefs and working with external agencies.

An interest in digital/ social
- first storytelling and analytics to measure impact will also be important in this role as the partner will lead on measuring the impact of the channels they work on and play an active role contributing to the wider omnichannel campaign plans developed by the EMEA PA team.

Summary of Key Responsibilities

Owns the EMEA Support Centre partner communication plan, shaping the strategy and driving and delivering against it through weekly and quarterly town halls and events leveraging executive visits and key business milestones
Shapes and inputs into wider partner (employee) communication strategy for EMEA, including campaigns and culture change initiatives that reach all audiences in the region (inclusive of those working in retail and licensees)
Drafts excellent copy in Starbucks brand voice and with mínimal changes and input including all communications to EMEA Support Centre partners, and for the regional digital storytelling platform Starbucks Stories EMEA
Drives the continued development of the region's digital storytelling platform
Starbucks Stories EMEA, through development and delivery of content that drives traffic to the channel
Develops brilliant and engaging visual content and creative assets utilising inhouse software and by executing creative briefs and project managing content created by external agencies (visuals, infographics, GIFs, video etc)
Oversee content effectiveness: tracking engagement and deliver against KPIs
Actively contribute to the development of omnichannel communication strategies with tactics that deliver results
Spot opportunities to develop engaging content for a range of audience types by mining for content across the business
Oversee EMEA PA content library and act as a 'champion and guardian' of the SBUX brand internally, providing guidance, feedback and coaching on tone of voice, look and feel of content and communications.
Works flexibly within the small EMEA PA team, providing support with wider tasks as required to protect and promote the brand in the region and globally

Knowledge, Skills and Experience

Experienced creative and digital communicator with previous experience and/ or relevant academic qualification
Experienced content creator of engaging content for a range of channels
Ability to create high impact, clear, targeted communications using a variety of media
Excellent copywriter and English language capabilities (written and verbal) essential.
An enthusiastic and proactive gogetter who is willing to get stuck into a range of projects, keen to learn, and support all team members
Understanding and interest in bestpractice digital /social communications and engagement
Excellent PC and web skills (specifically PowerPoint, Word, OneDrive, DropBox). Knowledge of Canva an advantage.
Ability to balance multiple priorities and meet deadlines to complete agreed programmes to a high standard
Excellent attention to detail and firstrate organisational skills

Key Contacts/Relationships.

Key Contacts - Internal

EMEA PA team
Global PA team
UK Partner Communications team
Operations Team
Partner Resources Team
EMEA Marketing and Product team

Key Contacts - External

Creative Agencies
Public Relations Agencies
GEO/CH/LZ Business Partners

This job description is only a summary of the typical functions of the role and is not an exhaustive or comprehensive list of all possible responsibilities, tasks, and duties that may be required.

Management reserves the right to amend the responsibilities, tasks, and duties of the jobholder as dictated by business requirements.