Business Director, Applied Analytics - London - DATAHEAD

    DATAHEAD
    DATAHEAD London

    4 hours ago

    Description

    Job Description

    About the Company

    The client is a creative transformation company. It uses the power of creativity to build better futures for its people, planet, clients, and communities.

    The client's global media collective operates in a world where media is everywhere and in everything, bringing the best platforms, people, and partners together to create limitless opportunities for growth.

    As a leading media brand within the client's portfolio, the team delivers Good Growth for its clients. As Growth Architects, it drives growth that benefits all stakeholders, better for people, planet, and business, by using media with intention. This approach builds more meaningful connections with consumers, increases trust in brands, and delivers stronger outcomes for all stakeholders.

    About the Role

    The Business Director, Applied Analytics role is here to bridge the gap between the client teams and Analytics best practice. This position plays an integral part in supporting media investment teams as they set their annual media budgets and optimize effective plans for their accounts. This includes developing a thorough understanding of the media marketing measurement landscape and being able to effectively articulate complex concepts in a digestible way to clients and internal teams. We have a unique opportunity to raise the bar for Analytics across the client, working with some of the biggest brands on the planet. You will help drive the education of the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving Analytics excellence further still.

    Responsibilities

    • Lead the creation of budget setting exercises at ZEUR level and provide recommendations on a diverse array of channel budget optimization tools and methodologies to be applied centrally.
    • Leverage Marketing Mix Models and Media Best Practice to achieve this goal
    • Leverage Client Measurement Framework to understand the different ways each touchpoint performance is measured (RDM, Search, TV, Online Video, others)
    • Work with markets in Europe to calibrate Marketing Mix Model response curves into the agency media planning software.
    • Lead the development of consolidated Marketing Mix Model analysis for Client Category teams.
    • Utilize statistical techniques to apply available FMCG benchmarks to complete missing information.
    • Provide relevant inputs to Client Zone Europe Media Principles and work with category to localize this guide.
    • Integrate key media concepts into the narrative, such as reach, frequency, grps, carry over generation, multimedia measurement, brand-demand generation.
    • Collect relevant data assets from markets in cluster to localize sufficiency guidelines.
    • Explain and train local cluster markets into the usage of these concepts.

    Qualifications

    • Bachelor's degree, preferably in Applied Math, Statistics, Economics, or Management (with heavily quantitative classwork) or relevant experience
    • Experience in a highly analytic or strategic role

    Required Skills

    • Detail-oriented, comfortable working with numbers, and able to apply statistical methods within a Marketing context
    • Proactive; strong attention to detail
    • Able to work on multiple projects at the same time
    • Polished verbal and written communications skills
    • Familiar with some of theoretical / practical knowledge on the techniques described below:
    • Marketing or Media Mix Modelling (understand outputs, perform)
    • Regression / Multi-variate regression analysis
    • Ad Effectiveness research
    • A/B Tests, Lift analysis, Multicell analysis
    • Digital & Multi-touch attribution
    • Media Mix Optimization, based on response curves
    • Extensive experience in delivering presentations to senior stakeholders.

    Preferred Skills

    • Experience in a highly analytic or strategic role

  • Applied Analytics Engineer

    4 weeks ago

    Only for registered members London £70,000 - £90,000 (GBP)

    Become one of the changemakers at Quid. · Build data and AI driven systems. · Integrate APIs. · ...

  • Applied Analytics Engineer

    1 week ago

    Only for registered members London Area Remote job

    This role is remote anywhere in the UK. Models. Insights. Outcomes. · ...

  • Business Director, Applied Analytics

    1 month ago

    Only for registered members London

    Bridge gap between Nestlé Category teams and Analytics best practice. · This position plays an integral part in supporting media investment teams as they set their annual media budgets and optimize effective plans for their accounts. · ...

  • Business Director, Applied Analytics

    1 week ago

    Only for registered members London

    The Business Director, Applied Analytics role is here to bridge the gap between the client teams and Analytics best practice. · ...

  • Business Director, Applied Analytics

    1 week ago

    Only for registered members London Area

    The Business Director Applied Analytics role is here to bridge the gap between the client teams and Analytics best practice. · ...

  • Director of Analytics

    4 weeks ago

    Only for registered members London

    We're hiring: Director of Analytics & AIWe're looking for a strategic, hands on Director of Analytics & AI to lead and scale our analytics capability at the intersection of data, product, and AI. · ...

  • Marketing Science Director

    4 weeks ago

    Only for registered members London

    We're looking for an experienced Marketing Science Director, Applied Analytics to join a high-profile analytics team working across Europe.This is a rare opportunity to shape analytics strategy at scale. · ...

  • Financial Crime Decision Intelligence Lead

    2 days ago

    Only for registered members London

    Our client,a major banking organisation,is seeking a Financial Crime Decision Intelligence Lead to drive advanced analytics,intelligence,and data-driven decisioning across Retail and Business Banking. · ...

  • Analytics Manager

    2 days ago

    Only for registered members London

    +The Company are data-driven organisation recognised for delivering high quality analytics and insight to financial services clients. · ++Lead, mentor and support a team of analysts ensuring consistent high-quality analytical output. · Present insights to clients across financial ...

  • Senior Impairment Analyst

    2 days ago

    Only for registered members London

    Harnham are working with a UK consumer finance provider to hire a Senior Impairment Analyst within their growing portfolio analytics team. · ...

  • Economic Modeling – Senior Specialist

    1 month ago

    Only for registered members London

    We're hiring an Economic Modeling Senior Specialist to join our AI Department in Abu Dhabi Government. · Degree in Economics, Econometrics, Data Science, Applied Mathematics, Finance or a related field. · 5+ years of experience in economic modeling quantitative analysis or strate ...

  • Head of Data Analytics

    4 weeks ago

    Only for registered members London

    We're delighted to be partnering exclusively with a global Food & Beverage organisation on their search for a Head of Data Analytics & AI. · This is a pivotal leadership hire for an award-winning group that's investing heavily in Data, Analytics, · and AI, ...

  • Senior Manager Internal Audit

    1 week ago

    Only for registered members London

    + We are seeking a Senior Manager for an audit function to play a lead role within a fast growing business and to specialise in Data Analytics and AI. · ...

  • Digital/Web Analyst

    1 month ago

    Only for registered members London

    An exciting opportunity to work within a dynamic environment supporting data-driven decision-making across multiple digital touchpoints. · ...

  • Analytics & Insights Analyst

    1 month ago

    Only for registered members London

    Your new companyA global leader in consumer products is seeking an experienced Analytics & Insights professional to join their Marketing Analytics team. · This is an exciting opportunity to work within a dynamic environment, · supporting data-driven decision-making across multipl ...

  • Analytics Manager

    3 days ago

    Only for registered members London

    This is a rare opportunity to take ownership of an analytics function within a fast-growing business.You will shape how data drives decision making lead a growing team and work across high-impact commercial areas. · ...

  • credit risk manager

    1 month ago

    Only for registered members London

    A top FinTech in the UK are on the search for an Analytics Manager or Senior Manager for the credit risk function. · ...

  • Quantitative Product Strategist

    3 weeks ago

    Only for registered members London

    A global proprietary trading firm seeks a quantitative product strategist for their front-office quantitative analytics group supporting trading across multiple asset classes. · Act as a quantitative partner to trading and analytics teams, supporting the design and evolution of r ...

  • Research Manager

    1 month ago

    Only for registered members London

    We're looking for an experienced Research Manager (Analytics) to play a key role in advancing analytical capability within a fast-growing insights and research team.This role focuses on delivering robust, innovative quantitative analysis that goes beyond surface-level data to unc ...

  • Research Manager

    1 week ago

    Only for registered members London

    +We're looking for an experienced Research Manager (Analytics) to play a key role in advancing analytical capability within a fast-growing insights and research team.This is an opportunity to have real influence over how analytics is done, while working across a wide range of sec ...

  • Operational Analytics Consultant

    1 week ago

    Only for registered members London

    If you're motivated by solving real operational problems with data, and want your analysis to lead directly to meaningful change, this role puts you right at the centre of that action. · This is an opportunity to join a large, fast-growing Enterprise Data & Analytics practice foc ...

Jobs
>
London