Senior Marketing Manager - Surrey, England

Job summary

Working for a SaaS software vendor who dominate their niche market globally with their specialist workflow software, the Senior Marketing Manager / B2B SaaS Marketing Lead role involves leading a small team of 3 to deliver inbound lead growth, shape product marketing messaging across customer groups, and oversee all key marketing areas, including communications, brand, events, sales enablement, etc.

Responsibilities

• Define and continually evolve their brand positioning and messaging framework.
• Lead creation of differentiated value propositions, sales messaging, and thought leadership.
• Define and lead execution of go-to-market strategies for new product and feature launches, ensuring clear positioning, cross-functional alignment, and impactful market entry
• Manage and coach a small team across campaign delivery, MQL generation, customer storytelling, and external engagement (e.g. LinkedIn, events, forums).
• Oversee delivery of email and ABM campaigns, nurture workflows, and marketing automation.
• Deliver clear, consistent, and commercially strong sales enablement content.
• Drive production of customer case studies, product marketing content, and awareness assets.
• Monitor competitors, market shifts, and customer insight to shape positioning.
• Collaborate closely with sales and product teams to align go-to-market execution.
• Track team performance across key marketing KPIs—campaign delivery, engagement, and lead outcomes.

Qualifications

• Strong B2B SaaS marketing experience, ideally in a broad role but must include demand generation and product marketing/shaping product messaging.
• Either experience leading a small team or strong desire to step up into a leadership position.
• Ability to think strategically with comfort being hands on, into the detail and delivering yourself.
• Strong communication skills to manage relationships with internal and external colleagues, stakeholders, partners and customers.

Job description