Head of Advanced Analytics - Bristol, United Kingdom - Imperial Brands

Imperial Brands
Imperial Brands
Verified Company
Bristol, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

About us
We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo.

Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.


As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business.

Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.


Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we're fully committed to creating and maintaining an environment that celebrates and respects difference.


Please note the role can be based at either our Bristol or London Offices with flexible working

The role


A new Head of Department role within Imperial's Consumer Insights function, leading the recently formed Advanced Analytics and Data Science arm of the Data & Analytical services Team.


By enabling Imperial to deliver new, advanced analytical solutions across geographies, this role is critical in building a robust, scientific foundation for better decision-making.


This is a great opportunity to build an analytics ecosystem from the ground up, engaging stakeholders across the business, creating, and embedding a variety of high-impact solutions.


Imperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation and the new Insights function is the crucial driving force behind this change, placing consumer preferences and demands at the centre of commercial decision making to gain competitive advantage.

Within the overall function, the Data & Analytical Services team provides services that allow actionable insight to be produced


Its role is to:

  • Consolidate all relevant consumer, sales and marketing data into a stateoftheart Azure data lake
  • Drive alignment & efficiency via standardised, automated reporting to the business
  • Transform how we use consumer data, developing new analytical solutions and establishing best practice across the business
Reporting into the Data & Analytical Services Director, this position aligns to the third of these areas. Their role is to lead & build Imperial's analytics and data science ecosystem, comprising internal data science & engineering teams (at the centre, and in markets) as well as external partners, to deliver impactful analytical products which can be utilised by markets, categories and central functions across the business for key marketing decisions


Key accountabilities
Strategic Management

  • Engage stakeholders across the business to identify important business questions that can be better answered with new analytical solutions. Develop welldefined briefs and business cases for these
  • Develop analytics roadmap prioritizing and scheduling projects (later, products), based on factors like business need/urgency, potential impact, time/effort required and resources available
  • Develop optimal delivery strategy, fully leveraging our 'hybrid' model comprising internal resources (central 'hub' and market 'spokes') as well as external partners (for larger or more complex projects, both onshore and offshore)
  • Formulate standardised analytical 'products' that can meet priority needs across geographies, and own the creation of guides, assets and toolkits to deploy & embed these products across the business
  • Assist the Data & Analytical Services Director in raising awareness of the central analytics team and solutions offered, while also setting clear expectations about capacity and ways of working
Capability Development

  • Work closely with the Head of Data Strategy, Group IT and the Central Data Function to equip the team with the required data, tools and technology
  • Work closely with insight colleagues to explore how analytics can enhance data systems, research and reporting techniques
  • Plan and manage the transition of the team from its interim to final state, making sure that its skillset evolves as business needs change, e.g. from adhoc projects to fullfledged products with a lifecycle
Team & Project Management

  • Linemanage a lean squad of data scientists and engineers, responsible for pilot projects and prototypes, and develop them via coaching, training and mentorship
  • Responsibility for prioritising requests and allocating resource to meet priority business needs
  • Define bestpractice standards for data science and advanced analytical techniques, and ensure these are adhered to by th
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