Digital Marketing Director - Mayfair, United Kingdom - LUUX Media

Description

ROLE:
Digital Marketing Director


LOCATION:
Mayfair, London / Stansted Airport, Essex, (Hybrid/WFH)


REPORTING TO:
Head of Digital


Our agency:

LUUX Media puts the world's finest brands in front of the world's most affluent individuals and elite audiences. What distinguishes LUUX from other agencies is our deep understanding of the Ultra
- and High-Net

• Worth client and we work with brands at thepinnacle of their respective industries including Loro Piana, Sothebys Realty, Bentley, Samsung, Bonhams, UBS, Boodles, Drive Pivotal by Jaguar and Land Rover, Clinique La Prairie, Maddox Gallery and Smallbone.

You:

An experienced Performance Marketer (5+ years working experience) with a passion for performance marketing. Proven experience setting up, managing and optimising engaging performance marketing campaigns.

Excellent analytical skills, strong technical platformexperience, and a solid understanding of data within the wider digital media realm, as well as an ability to learn new tools and software quickly and independently.

Great communication and presentation skills and brings positive energy and a willing attitudeto work within a small, agile agency team.

Due to high demand from our customers and ambitious growth plans for the business, we are hiring a
Digital Marketing Director.

Salary level will be representative/competitive to your level of experience.


Key Responsibility 1:
Paid Social

• Weekly set up, development and implementation of Instagram and Facebook campaigns via Facebook Business Manager. Twitter, LinkedIn, Pinterest as required
• Facebook Audience Insights and Audience profiling recommendations
• Social campaign structure recommendations that consider different stages of the funnel

Key Responsibility 2:
Paid Search

• Campaign design, set up, development and implementation across the suite of PPC management tools including Google Ads, Google Optimise, Google Analytics and Ads Editor
• Keyword research, bidding and managing negative keyword lists
• Proposing and adjusting audience targeting parameters
• Drafting persuasive ad copy for client review

Key Responsibility 3:
Programmatic

• Project Manage endtoend set up of Programmatic campaigns run via a preferred 3rd party provider

Key Responsibility 4:
Tracking

• Best practice set up of UTM tracking and retargeting codes across all performance campaigns

Key Responsibility 5:
Optimisation

• Identify Conversion Rate Optimisation opportunities on a daily basis
• Recommend allocations (and reallocations) of budget wisely across campaigns and platforms
• Trends in campaign data and provide actionable insights
• Proposing and run simple A/B tests
• Manage and troubleshoot across all performance channels

Key Responsibility 6:
Reporting

• Measure and prove ROI
• Manipulation and analysis of Google Data Studio and Google Analytics platforms for client reporting needs into reports that can be easily understood
• Incorporate any thirdparty data reports (e.g., programmatic) into your own reporting decks
• Talk and present eloquently to clients on a weekly basis
• Contribute estimated campaign metrics into new client media plans precampaign golive

Requirements:

• Strong Google Advertising Suite, Facebook Business Manager skills
• At least 3+ years' experience in a performance marketing role
• Proactive and flexible selfstarter who takes the initiative to propose new ideas and drive projects forward autonomously
• Excellent project management and strategic skills ability to multitask while maintaining a bird's eye view
• Proven track record of designing and executing marketing campaigns that have grown online revenue
• Strong relationship management skills

Advantageous Experience:

• Experience in luxury goods would be preferred but is not essential
• Knowledge around SEO

What we offer:

• Fast paced, mature, autonomous, open speaking and collaborative working environment
• Profit Share Programme
• Flexible working model
• Structured career path with uncapped career potential
• Strong training and development programme
• Regular salary reviews
• Regular promotion reviews
• Direct access to the senior leadership team
• Working with a range of clients from Small Boutiques to Large global Luxury brands
• Working with the number 1 Luxury Digital Marketing Agency
• Modern offices
• Flat hierarchy: We value all input and ideas at all levels
• Competitive Salary

Location:

LUUX Media's office is in Mayfair London or Stansted Airport

• Essex, however the role has the flexibility to work from home or on a hybrid model. (There will be times you are expected in the London office).