Marketing Manager - West Midlands (Region), United Kingdom - Better Placed Limited

Better Placed Limited

Verified Company

West Midlands (Region), United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Marketing Manager

12-month FTC

Huge consumer brand
Highstreet brand name

- £2 billion+ turnover business, with continued growth

Continued investment (people, technology and resource) multimillion investment
Award winning FANTASTIC reputation
Hybrid working (2 days per week)

- £45k - £50k+ plus a really competitive benefits package including bonus.
- £multi-million budget

In house Marketing team including Brand, Campaign, Digital (including Paid Media), insight & analytics (huge team), CRO, CRM, Marketing (inc. Social & Content)
Around 40+ people in marketing with some of the UKs best consumer brands across retail/ FMCG and travel.

This role will suit an experienced marketing professional who has worked across a number of consumer brands, ideally multi-site retail but not essential.

Joining an in-house team with the BEST culture. Really collaborative, progressive and risk taking.

In the role you will lead the delivery of the brands marketing strategy - from concept, design to delivery. Working with the wider Brand and Digital team to create a customer focused multi-channel marketing strategy.

More about the role here, of course much more detail to share when we pick up on a call.

Management of one direct report
Devise and develop marketing plans based on customer insight and customer and market segmentation.
Support the annual marketing strategy across both ATL and BLT campaigns. Analysing performance and making future recommends.
Working with the wider Brand team, including content, social media and PR on marketing campaign planning.
Lead the annual and continuous marketing planning process that identify acquisition, retention and cross sell opportunities.
Devise effective tracking and measurement procedures to ensure established campaign effectiveness and reporting on ROI.
At least 4 years' experience in a senior Marketing role
In house or agency experience, ideally within leisure of multisite retail
Experience working with wider marketing teams creating holistic marketing plans
Numerate and analytical comfortable with financial and research data with the ability to see trends and growth opportunities
Confident in managing large budgets, teams, fast paced and senior stakeholder relationships.