CRM Manager - liverpool, england, United Kingdom - Matalan

    Matalan
    Matalan liverpool, england, United Kingdom

    1 week ago

    £55,000 - £90,000 (GBP) per year *
    Description

    CRM Manager Role at Matalan


    Matalan is an inclusive company that champions equality for all. As a team, we strive to create lasting connections that go beyond work. We want to give every candidate the opportunity to perform at their best throughout the application and interview process.

    The CRM Manager will design, embed, and manage the delivery of Matalan's CRM strategy across multiple channels. This includes leading a team responsible for the end-to-end customer loyalty journey, from onboarding, nurturing, retaining, and reactivating our customer base.

    Key Responsibilities:

    • Lead the CRM strategy, channels, and budgets to ensure effective customer journeys and timely creative delivery.
    • Optimize Salesforce Marketing Cloud and ensure compliance, data quality, deliverability, and GDPR standards.
    • Partner with Brand, Media, and Performance teams to extend CRM activity into paid digital channels.
    • Manage data and creative third-party partners and support hands-on campaign execution during peak periods.
    • Embed a data-led culture, driving segmentation, personalization, test-and-learn, and clear performance reporting.
    • Identify new data requirements and lead an annual testing roadmap to continually improve customer and commercial outcomes.
    • Provide clarity, coaching, and development opportunities, creating a high-performing team that understands its contribution to CRM goals.
    * This salary range is an estimation made by beBee
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