Marketing Executive - Manchester, United Kingdom - Halecroft Recruitment
Description
We are looking for aMarketing Executive to join a vibrant, growing organisation based in the City of Manchester.
This role would suit an experienced
Marketing Executive who has strong written verbal communication skills with the ability to craft engaging content.
Role Profile - Marketing Executive:
- Develop and executive integrated B2B marketing campaigns that deliver on Marketing Qualified MQL) targets
- Manage collateral development, design, and production. Produce engaging and SEO optimise written content for blog articles and longform pieces, incorporating effective SEO strategies to enhance visibility and drive organic traffic
- Brief and oversee the work of agencies and internal SMEs (content, design, and digital
- Create and update website content via the CRM
- Social media account management, including the scheduling and creation of engaging posts to increase followers
- Engage with Sales to identify target audiences and key segments for all marketing activity, and ensure followup of MQL's
- Create campaign reports, using data to inform performance, including web analysis, evaluation of KPIs, ad lead funnel
- Help the Marketing team manage events endtoend, including proposing creative ideas for new events and unique ways of engaging our clients and prospects
- Project managing and coordinating marketing activities, including liaising with key stakeholders across the business Qualifications and Skills
Qualifications/Experience & Expertise - Marketing Executive
- Bachelor's degree in marketing, communications, or a related field
- Strong written and verbal communications skills with the ability to craft engaging content
- Strong analytical skills with the ability to interpret data and make datadriven decisions
- Creative thinking and problemsolving abilities with a focus on innovative and continuous improvement
- Experience with Adobe Suite is preferable
- Proven experience in B2B marketing is preferable
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