Search and Paid Media Specialist - Maidenhead, United Kingdom - Predictable Marketing

Description

Immediate Hire available

Flexibility to work from home up to three days a week

We are a small business that is experiencing rapid growth and is looking to add an energetic and detail-oriented Paid Media and SEO Specialist to our team.

Primary Job Responsibilities

• Optimise copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimisation
• Research and implement search engine optimisation recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns
• Continually optimise PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
• Write compelling Ad copy with a focus on driving conversions
• Optimise existing PPC campaigns for new clients
• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
• Compile monthly PPC & Paid Social Reports for our clients with personal comments and analysis of campaign performance
• Recommend and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance
• Set up Conversion Tracking & Retargeting Pixels
• Research to stay on top of the latest trends in PPC & Paid Social advertising
• Create monthly reports in data studio
• Manage client projects using SemRush

Skills Required

• Self Starter, Self Motivated Work Ethic
• Critical, Forward Thinker
• Google AdWords Certified
• Google Analytics Certified
• Excellent written and verbal communications skills
• Strong creative writing skills
• Hands on with Digital Marketing tools such as Semrush, Ahref, Wistia, and HubSpot

Full-time hours: 40 per week


Job Types:
Full-time, Permanent


Salary:
£24,267.00-£30,000.00 per year


Benefits:

• Additional leave
• Flexitime
• Free parking
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday
• No weekends

Experience:

• PPC: 1 year (required)
• SEO: 1 year (required)

Work Location:
Hybrid remote in Maidenhead