Media and Training Marketing Executive - London, United Kingdom - B2B Marketing

B2B Marketing

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

This role is exclusively for UK based applicants.

A covering letter is required from all applicants to give you the opportunity to explain the reason you would like to join B2B Marketing and to better highlight your transferable skills

Location:
Chancery Lane, London, EC1 & flexible remote working

Job type:
Full time

Salary:
£26k

We are looking for a focused and energised individual who is ready to take the next step in their career and play a central role in driving the marketing of our media products and training courses.

If you have at least one year's marketing experience and now want to take on more responsibility and greater ownership of your campaigns, this is an ideal opportunity.

Or maybe you have a solid project / account management background and are looking to make a move into a marketing focused role.

As Media & Training Marketing Executive, you will be responsible for developing and executing the marketing activity for a range of sponsored products including monthly webinars, annual reports, roundtables and weekly digital campaigns, ensuring that each one delivers on its individual KPIs for our clients.

You'll be comfortable managing multiple projects and deadlines and be keen to work closely with internal and external stakeholders to ensure the smooth delivery of each media campaign.

In addition, you will play a key part in the redevelopment of our training course offering and driving ecommerce sales.

This will include website & ecommerce management, creating and executing targeted digital marketing campaigns to recruit delegates, and regular analysis to monitor performance against KPIs and revenue targets.

Reporting into the Head of Marketing, you will be given the autonomy to create and manage your own campaigns, whilst receiving the support to help you meet your objectives.

We are leading providers of conferences and training courses for the B2B marketing community, and you will be able to take full advantage of these to enhance your professional development and benefit from our network of world class speakers and experts.

A bit about us:

Established in 2004, _
B2B Marketing_ is the leading global resource for B2B marketers. Our mission is to provide marketers with fresh, fundamental information and experience that maximises business performance.

It is an existing and trusted brand, which is customer driven and always looking to enhance our customers marketing capabilities.

Our portfolio covers Propolis membership, advisory, training and events.

These services support over 250,000 marketers worldwide to make more informed decisions, develop professionals and enable them to create more business opportunities.

This is your chance to join a growing company with continued high aspirations, building and driving a revolutionary change within the B2B marketing industry.

On top of that, we have a great team and environment to work in. We're very team focused, we take huge price in our success, in our brand and in one another.

The role:

Core deliverables:

Work closely with internal stakeholders and external clients in the development and execution of each sponsored media product, ensuring project deadlines are consistently met
Lead on the marketing for our training courses, ensuring key metrics and revenue targets are consistently met
Undertake regular analysis to monitor each campaign's performance and proactively identify where further action is needed to ensure targets are met
Monthly reporting of activity and results to identify successes/ potential risks

About you:

We are looking for someone who demonstrates drive and commitment to succeed, who has a proven track record of adding value and who can hit the ground running and fit in with a dynamic marketing team that works at pace.

You are a focused and highly organised individual, and your skills and experience will include:

Minimum one year's marketing experience or within a project / account management role in a B2B environment
Proven ability to collaborate with multiple teams, such as sales, editorial, design as well as external suppliers and partners
Strong project management skills with proven ability to managemultiple tasks and deadlines
Excellent attention to detail
Experience of marketing tech such as marketing automation platforms, CRM systems, web and social analytics and CMS
Strong copywriting skills
Strong maths and analytical abilities
Commercially focused, and able to bring new ideas on board
Passionate about success and delivering consistently excellent results

Company benefits