Head of Consumer - London, United Kingdom - Hawk-Eye Innovations (HEI)

Hawk-Eye Innovations (HEI)
Hawk-Eye Innovations (HEI)
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Company:
Sony Sports Businesses


Location:
London / South UK preferred


Contract:
Permanent full-time


Start Date:

ASAP

About Sony Sports:

Sony Sports stands at the vanguard of sports innovation, thriving through strategic partnerships with leading sports rights holders. Our portfolio, including Hawk-Eye, Pulselive, and Beyond Sports, positions us uniquely to revolutionise officiating, performance, and fan engagement. Our global reach and diverse capabilities make us ideal collaborators in elevating the sports experience.


To date, Sony Sports have excelled in providing innovative technologies and services to the world's biggest rights holders, specialising in officiating, tracking, video replay, digital, web & app development fan data and more recently VRec broadcast and AR & Stats overlays.

We are now ready to reach into the consumer arena directly.


Job Overview:


We are seeking an exceptional consumer product and marketing leader to help drive us into the homes of sports players and fans globally.


As the first leader entirely dedicated to this strategic growth area for Sony, the opportunity is hands on, exploratory, highly ambitious and collaborative.

Working with multiple Sony entities including those dedicated to Sony Sports (Hawk-Eye, Pulselive, Beyond Sports) and more widely engaging with other Sport entertainment pillars such as Playstation, Sony Pictures, Sony Music.

This role will translate the D2C strategy into actionable plans and lead the journey to commercial success


Reporting into the Chief Executive of Sony Sports, this role will work with a range of different levels and stakeholders within Sports and further afield.


Key Responsibilities:


Strategy & Ideation

  • Refine the D2C vision and build a comprehensive D2C strategy to meet the ambitions of Sony Sports
  • Identify strategic opportunities and pathways to translate the strategy into commercial proposition and plans; gaining a clear understanding of differing sports fan segments and their associated needs, and ensure technology is a differentiator in defining solutions
  • Take existing products and technologies throughout the Sports businesses and identify ways to convert these into consumer propositions, combining sets of core features to fulfil the product plans
  • Create the business case/s for central funding, and / or inbusiness funding
  • Ideate around new products to bring to market, and work with the relevant tech teams to bring to fruition
  • Work with the strategy office on potential M&A opportunities to accelerate the fulfilment of the D2C strategy
  • Define the most appropriate commercial model/s to fit the proposition and target market
  • Be the voice of consumer led product development throughout the senior management team/s, and play a pivotal role in shaping the wider company strategy
  • Own and manage the D2C P&L

Consumer & Marketing

  • Specify target market through phased approach of entry into D2C market, ensuring alignment to vision
  • Define clear plans to build the right communities for the strategy, seeing through the minds of sports fans, players and grass root coaches
  • Work with the marketing function to establish activation plans
  • Create innovative and insightful plans to build brand presence for Sony Sports within the target communities
  • Deeply explore sports communities and ensure the businesses see through the minds of consumers

Leadership

  • Build and lead an innovative and commercially skilled team, creating an environment to deliver our ambitions
  • Show immediate credibility in representing the sports businesses to internal and external stakeholders, bringing insightful ideas to deliver the plan
  • Bring together tech, product and marketing leaders to align on actions and plans including product direction and execution
  • Liaise with the leaders of the businesses, and wider Sony sponsors to galvanise support throughout the group
  • Being an influential voice and catalyst for driving business transformation

Desired Skills and Qualifications:


Experience

  • Demonstrable experience in consumer product roles
  • Knowledge of, or experience in the Sports industry
  • Experience of activation and bringing tech products to consumers
  • Experience of quality decision making in ambiguous environments
  • Likely hold a marketing or commercially orientated degree

Professional Skills

  • Highly commercial
  • Strategic with high quality analytical skills
  • Ability to build credibility internally and externally
  • Entrepreneurial nature, whilst able to operate in a scaled business
  • Handson leader and senior influencer
  • Ability to balance and manage risk, and decision making
  • Ability to interpret, analyse and deliver in a complex international, fast paced business
  • Research skills and curious mind

Social Competencies

  • Gravitas
  • Quality influencing skills
  • Communication
  • Collaboration

Engagement

  • Highly ambitious
  • High energy and highly motivated
  • Initiative / Proact
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