Marketing Assistant - Stevenage, United Kingdom - HFL Education

Description

JOB OUTLINE

Job title:
Marketing Assistant

Job ref:
HFL1470

Hours:37 hours per week


Salary band:
Band - FTE £19,000 - £25,000 p,a


Contract:12 month fixed-term contract


Reports to:
Marketing Manager


Team:
Marketing


Location:

Hybrid working consisting of remote working and a minimum of 2 days per week in our Head Office in Stevenage, Hertfordshire.

OUR COMPANY

HFL Education (Formerly Herts for Learning) is an award-winning provider of products and services to schools and educational settings within and outside Hertfordshire.

We believe that every young person, through access to a great education, should be able to realise their potential, regardless of where they live or their circumstances.

We focus on supporting the schools we work with to achieve successful long-term outcomes for their children. HFL Education is majority owned by Hertfordshire schools and operates with a not-for-profit ethos.


JOB CONTEXT AND PURPOSE

The Marketing Assistant reports to the Marketing Managers within the Marketing team and supports them in providing a professional marketing service to HFL Education.

Responsible for delivering a wide range of marketing activities, campaigns and project-based activity, the
Marketing Assistant ensures campaigns are robustly planned and briefed, delivered on time and results are tracked and shared.



Herts for Learning Ltd trading as HFL Education

Robertson House, Six Hills Way, Stevenage, Hertfordshire, SG1 2FQ Registered in England No


MAIN AREAS OF RESPONSIBILITY

Marketing support

• To provide professional and proactive administration support to the Marketing
• Managers and assist them with planning and delivering marketing campaigns for all teams, using a wide range of traditional and digital channels.
• To develop clear, concise graphic design, digital marketing and social media briefs, ensuring consistent, highquality visual work containing compelling messaging.
• To oversee the daytoday production of education resources developed by HFL Education teams or commissioned by third parties, such as Hertfordshire CountyCouncil.
• Proactive liaison with internal teams plus external agencies (graphic designers, proofreaders and printers), to ensure schedules are met and resources are delivered by the preagreed dates.
• To provide marketing support for national conferences and lead on small scale events and conferences.
• To support with PR activity as required and oversee the media inbox, responding to, or fielding enquiries to the relevant teams.
• To ensure consistently high standards of marketing materials are delivered by the team, adhering to all relevant brand guidelines and clearly demonstrating the impact of HFL Education's work.
• To be the authority on Survey Monkey questionnaire production and best practice across HFL Education. To advise on question style, copy and report on success.
• To work with the Digital Content Marketing team to refine, improve, measure and report on the effectiveness and ROI of all marketing campaigns.
• To monitor projects to ensure they are accurate, on brand, on budget and delivered on time.
• To support on HFL Education's copywriting and editing requirements.
• Maintain professionalism at all times and be an advocate for ensuring high customer service standards across the business.
• Work flexibly and proactively within the marketing team and provide support as and when needed to other areas of the business.

Measurement and evaluation

• To measure and report on the effectiveness of all HFL Education's marketing campaigns, providing succinct and timely reports to the marketing team and the project owners.

The duties and responsibilities listed above describe the post as it is at present. The post holder is expected to accept any reasonable alterations that may from time to time become necessary.


PERSON SPECIFICATION
The post holder must have a comprehensive knowledge and recent marketing experience within a commercial organisation.


A marketing professional with:

• A minimum of two years' experience working in a marketing role within a fastpaced organisation. Experience of working within an education organisation would be an advantage, but not necessary.
• Practical experience of delivering successful marketing campaigns, using a wide range of marketing techniques and digital channels.
• Commercial awareness.
• Experience of working with marketing agencies, printers and graphic designers.
• Experience of delivering complex, largescale projects often involving multiple stakeholders.
• A thorough understanding of data and the ability to analyse and succinctly report findings.
• Experience with working with a CRM (Customer Relationship Management) system (desired but not essential).

Skills and qualifications:

• A recognised marketing qualification (desired but not essential)
• Ability to write creatively, clearly and concisely
• Exc