Digital Copywriter - London, United Kingdom - IG Group

IG Group

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

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Description

Job Title

Digital Copywriter

Job Description:

This is a 12 MONTHS FIXED TERM CONTRACT

Role purpose

What you will do

Develop compelling and persuasive copy for digital platforms for landing pages, as well as AB testing and personalization campaigns
Collaborate with the Digital Experience Manager and CRO Consultant to develop compelling content strategies and contribute to content planning and ideation sessions
Use the qualitative and quantitative data that's available to understand to ensure the development of relevant and impactful messaging
Write clear, concise, and engaging copy that captures the brand voice and resonates with the target audience, while maintaining a strong focus on SEO best practices
Edit and proofread copy to ensure accuracy, grammar, spelling, and adherence to brand guidelines
Optimize content for search engines and user experience, ensuring proper keyword usage, formatting, and readability
Work with the CRO Consultant and use datadriven insights to refine and improve copy writing strategies and tactics
Maintain consistency in brand messaging and ensure brand voice and tone are reflected across all digital touch points.

Who you are

You're upbeat and enthusiastic, and you have an open mind and a curious, can-do attitude. You, like us, understand the importance of collaboration and are driven to be the best in what you do. You embody our three core values - to champion the client, learn fast together and raise the bar.

You want to be part of a proudly carbon-neutral company that will prioritize your well-being and that of the world around you, helping to create a brighter future for all.

A company that embraces diversity and welcomes everyone with respect, regardless of race, age, sexual orientation, gender, identification, faith or culture.

If you're inspired by our way of working and can bring something new to our team of topnotch people, then you'll find a home here.

You'll need:

Bachelor's degree in English, Marketing, Communications, or a related field
Proven experience as a Digital Copywriter or similar role, with a strong portfolio showcasing successful digital campaigns
Exceptional writing, editing, and proofreading skills, with a strong command of grammar, syntax, and style
Familiarity with SEO best practices and keyword research tools to optimize content for search engines
Strong understanding of digital marketing strategies and tactics, including customer journey mapping, personalization and conversion optimization
Ability to work effectively in a fastpaced, deadlinedriven environment and manage multiple projects simultaneously
Excellent communication and collaboration skills, with the ability to present ideas and receive feedback constructively
Attention to detail and a commitment to delivering highquality work

Nice to have:

Proficiency in digital content management systems and marketing automation platforms
Interest in the financial and/or trading industry

Who we are

We've been at the forefront of trading innovation since 1974, taking on the challenge to deliver an unmatched experience for our clients and raise the bar for tomorrow's opportunities.

Today, we're a global fintech company incorporating the IG, tastylive, Brightpool, IG Prime, Spectrum, and DailyFX brands, with a presence in 20 countries across five continents and over active clients worldwide.

But we know our success is only possible because of our people, who we encourage and empower to be brave, determined, and inventive.

Join us if you'd like to work in an inclusive, collaborative team that will recognise your talent and allow it to shine.

What you'll get

As well as having the chance to attend regular social events and join specialinterest groups, you get an attractive selection of benefits working with IG:
Matched giving for your fundraising activity
Flexible working hours and workfromhome opportunities
Performancerelated bonuses
Pension, insurance and medical plans
Careerfocused technical and leadership training inclass and online, incl. unlimited access to LinkedIn Learning platform
Contribution to gym memberships and more
A day off on your birthday
Two days' volunteering leave per year

Where you'll work

As part of our hybrid working environment, you'll split your time between home and the office.

In this way, you'll be able to enjoy a better work-life balance and always bring your best self to your role.

At the office, you'll have access to everything you'd expect from a world-class employer, such as a modern working environment, agile spaces, private quiet rooms and breakout areas.

Plus, all our offices are located in iconic city centers, close to everything you might need for a rewarding working experience.

You'll be based in either London, Krakow or Johannesburg office (depending on your location), joining a team who are located in London and Krakow.

Our hybrid working policy is