Content Marketing Specialist - Sheffield, United Kingdom - RWS Group

RWS Group
RWS Group
Verified Company
Sheffield, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Job Purpose:

To create and deliver a content marketing strategy to increase awareness, understanding and trust in SCS and its services, and position RWS as the leading AI-enabled global content services provider for both enterprise-level and GoGlobal clients.


About

The Strategic Content Solutions Group (SCS)


Strategic Content Solutions, part of RWS's Language Services division, works closely with major accounts and clients of all sizes who are going global with specialized localization services.

These services cover the entire localization spectrum, from translating content, media, and audio to creating engaging eLearning programs and transcreating highly impactful marketing campaigns.

The SCS works closely with RWS's Language eXperience Delivery (LXD) platform, which includes 2,000 in-house linguists, and a network of more than 29,000 translators, who use RWS's proprietary machine translation, AI, and translation productivity tools, to deliver a 24/7 service to clients.


Job Overview:

Key Responsibilities

  • Content strategy: Develop and execute the content marketing strategy for SCS to ensure target clients
  • Storytelling: Adopt an authentic storytelling approach to emotionally connect with prospects, clients and the wider industry and position RWS as the trusted, innovative leader in the delivery of AIenabled global content services
  • Content production: Lead the production of multiformat content for SCS brand awareness and activation campaigns, working with colleagues across SCS and Group marketing and external agencies, as required
  • Content innovation: Experiment with, evaluate and optimize content formats to ensure SCS messages reach, engage and convert target audiences
  • Sales and buyer enablement content: Support sales and client services teams to close sales and reduce time to revenue with the creation of content for RFPs, QBRs, upselling and cross selling opportunities and buyer enablement content
  • Content creation tools: Research and utilize innovative content creation tools and techniques to optimize content production

Skills & Experience

  • Demonstrable experience as a content marketing leader for an international services provider
  • Deep and authentic knowledge of the localization industry
  • Ability to create engaging, targeted content for global B2B audiences
  • Excellent copywriting and copy editing skills
  • Experience managing the creation of all content types video, webinars, visual, written
  • Skilled in creating and executing marketing plans and using marketing management tools
  • Knowledge and experience successfully utilizing all content marketing formats as part of a holistic marketing plan
  • Ability to anticipate trends and keep your finger on the pulse of content marketing innovation
  • Ability to plan and manage workload of self and others
  • Positive, innovative, creative approach to marketing, open to change and always seeking new ideas, concepts and practices to enhance abilities and outputs
  • Relevant qualification in marketing or journalism

Life at RWS:
At RWS, we're here for one purpose: unlocking global understanding.


As a unique, world-leading provider of technology-enabled language, content, and intellectual property services, we remove the barriers to communication to make global connection possible.

Our unrivalled experience and deep understanding of language have been developed over more than 60 years.

As we look to shape the future, our ambition is to create a world where understanding is universal for everyone.


We work with over 80% of the world's top 100 brands, more than three-quarters of Fortune's 20 'Most Admired Companies' and almost all the top pharmaceutical companies, investment banks, law firms and patent filers.

Our client base spans Europe, Asia Pacific and North and South America.

Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.


If you like the idea of working with smart people who are passionate about breaking down language barriers and giving back to their communities, then you'll love life at RWS.

Our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong.

We want every employee to grow as an individual and excel in their career.

In return, we expect all our people to live by the values that unite us:

to partner with colleagues and clients, to adopt a pioneering spirit, to be positive in progressing the work we do, and always to deliver what we promise.


RWS Values
Get the 3Ps right - Partner, Pioneer, Progress - and we ́ll Deliver together as

One RWS.


For further information, please visit:

RWS

RWS embraces DEI
***and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to th
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