Shopper & Customer Activation Manager - Greater London - Perrigouk

    Perrigouk
    Perrigouk Greater London

    5 days ago

    Description

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    At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill, Compeed, Solpadeine, NiQuitin, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

    Join us on our One Perrigo journey as we evolve to win in self-care.

    Description Overview

    We are excited to be recruiting for apermanentShopper & Customer Activation Executiveto join ourCommercial Strategy &Executionteam based incentralLondon.

    In this role, you will be responsible for driving shopper-focused activation strategies and ensuring successful execution of branded and own-label initiatives across Perrigo's self-care categories. This position is ideal for a creative, but process-orientated, ambitious professional eager to make a real impact at the point of purchase.

    At Perrigo, our Shopper Marketing function is a critical part of the Commercial Strategy &Executionteam.Your job will be to makeleading self-care products such asGalpharm, Solpadeine,NiQuitin,Bronchostop,ellaOne, andCompeedvisible and accessible to consumers.

    The role will have great exposure to leadership with strong progression opportunitiesacross our commercial functions.

    Scope of the Role

    • Shopper & Category Expertise:Serve as the go-to expert for shopper activationat Perrigo, translatingbrand and category growth strategies into actionable shopper marketing plans.
    • Agency Management:Manage day to day relationship with our shopper marketing agency to deliver projects. Make recommendations for process improvements,efficienciesand innovative solutions.
    • Performance Tracking:Monitorand analysePOSfor continuous improvementsharing insights and opportunities to optimise ROI andmarket share growth.
    • Monthly Business Cycle:Play a key role in monthlymeetings, feeding shopper activation plans intointernal forums, and supporting Sales teams with compelling activation proposals, which meet brandobjectivesand retailer priorities.
    • Retailerenagagement:Launch annual shopper marketing toolkits and supportsales teams at customer strategy days with tailored activation plans.
    • Cross-Functional Collaboration:Partner withcommercialstrategy, RGM, Sales, MarketingandSupply Chain to deliver integrated activation plans.

    Experience Required

    • Minimum of 3 years in FMCG or Consumer Healthcare, with previous experience in shopper marketing, marketing or commercial strategy.
    • Proven ability to manage budgets and deliver measurable ROI through effective activation.
    • Strong analytical skills and ability to translate insights into actionable plans.
    • Excellent stakeholder management and communication skills, with experience influencing across functions and with retailers.
    • Self-reliance and an ownership mindset.
    • Willingness to learn and focus on continuous improvement.
    • Solid business acumen, strong written and oral communication skills
    • Leads by influence, ability to motivate with energy and enthusiasm.
    • Track recordof success with progressive responsibility.

    Benefits

    We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

    Hybrid Working Approach

    We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

    We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

    Applicants please note:To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.

    We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo


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