Marketing Specialist - London, United Kingdom - BT

BT
BT
Verified Company
London, United Kingdom

4 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Marketing Specialist - Analyst Relations


Job Req ID:23924
Posting Date:28 Sep 2023
Function:Brand and Marketing
Location:One Braham (4140), London, United Kingdom
Salary:Competitive Salary plus Benefits


Career Grade:
D

Internal Closing Date: 13/11/23

Locations:
Birmingham, Bristol, London, Manchester

Why this job matters
BT serves over 1m customers across every type and size of Business both in the UK and Worldwide.

  • Analyst Relations (AR) is a key commercial enabler for Business. Industry analysts (e.g., IDC, Gartner, Forrester) directly influence BT's reputation and perspective customers' buying decisions, both through published recommendations and direct advice to customers. Also, analyst firms are an important source of insight for BT.
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What you'll be doing

  • Manage and execute all aspects of the analyst relations programme and initiatives (analyst reports, relationship building, monitoring research coverage, and ongoing engagements) to drive awareness and to secure positive market coverage for Business.
  • Directly educate, inform, and influence analysts and consultants on BT's strategy, vision, capabilities, growth; and customer successes.
  • Secure, improve and maintain a positive coverage in key analyst reports.
  • Contribute to generating revenue and growth for Business, in line with the Marketing strategy.
  • Engage directly and independently with BLT (Business Leadership Team), analysts and other high-influence external stakeholders globally; while maintaining professional decorum, attention to detail, timeliness, and excellent individual and judgement.
  • Build AR engagement strategies for individual BLT members, acting as the AR expert to them.
  • Collaborate and align cross-functionally with internal teams (e.g., PR, sales, marketing, strategy, product) to drive outbound engagement and inbound insights in alignment with corporate and analyst relations objectives.
  • Research, develop and deploy analyst relations best practices to strengthen relationships with analysts.
  • Bring analyst insight, expertise, and advice into BT to inform strategy and plans.
  • Analyst Relations has a key role in influencing clients' buying decisions. This requires careful management of communications out into the analyst and consultant community.

Key Skills

Core competencies, knowledge, and experience:

  • Confidence and gravitas to advise BT's senior management team.
  • Excellent interpersonal skills and an ability to build and foster relationships.
  • Strategic thinking: ability to balance strategic and creative thinking with tactical and detailed execution.
  • Compelling communications: Ability to tell BT's story on a corporate and portfoliolevel in a clear, compelling way; developing a deep understanding of analyst audiences and synthesising our internal information. Must be able to distil complex topics into actionable feedback and listen keenly, to both validate existing hypotheses and uncover new insights.
  • Trusted adviser: Can win the trust of senior stakeholders, becoming their goto expert on analyst relations, and having the confidence to guide their actions.
  • Delivery excellence: extremely reliable, highquality delivery, to time, and meeting or exceeding stakeholder expectations. Ability to challenge current thinking, work under pressure, proactively address issues, and move rapidly in a global, matrix environment.

Our leadership standards

Looking in:


Leading inclusively
I inspire and build trust through self-awareness, honesty and integrity.

Owning outcomes
I take the right decisions that benefit the broader organisation.


Looking out:


Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.

Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.


Looking to the future:


Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.

Building for the future
I build diverse future-ready teams where all individuals can be at their best.

  • With over 175 years of heritage, BT is now the flagship business brand of BT Group. We've brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.
  • We're a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new startups. But it's not just the technology that matters, it's what it can do to help them build stronger, smarter, more secure businesses.
  • We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.
  • As a member of our team, you wil
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