Social Media Community Executive - London, United Kingdom - Chapter 2
Description
OVERVIEW:
We are seeking a Social Media Community Executive who will be responsible for fostering and engaging online communities across various social media platforms.
KEY RESPONSIBILITIES:
Community Engagement:
- Proactively engage with followers and community members on social media platforms, responding to comments, messages, and mentions in a timely and personalized manner.
- Foster positive relationships with the community by actively participating in discussions, addressing inquiries, and providing valuable support and assistance.
- Monitor community sentiment, identifying trends, concerns, and opportunities for engagement.
Content Curation:
- Curate usergenerated content and showcase community contributions to strengthen brand affinity and foster a sense of belonging.
- Collaborate with the content team to develop communitycentric content calendars and campaigns.
Community Growth and Advocacy:
- Develop and implement strategies to grow the social media community, including outreach initiatives, partnerships, and influencer collaborations.
- Identify and empower brand advocates within the community, nurturing relationships and amplifying their positive experiences with the brand.
- Leverage usergenerated content and testimonials to showcase brand authenticity and credibility.
Community Insights and Reporting:
- Monitor social media analytics and community engagement metrics to track performance, identify trends, and measure the impact of community initiatives.
- Provide regular reports and insights to stakeholders, highlighting key community metrics, sentiment analysis, and actionable recommendations for improvement.
Crisis Management and Conflict Resolution:
- Monitor social media channels for potential issues or conflicts within the community, escalating concerns to appropriate teams and providing timely responses and resolutions.
- Collaborate with the social media and customer support teams to address community concerns and mitigate brand reputation risks effectively.
Cross-functional Collaboration:
- Work closely with the social media, marketing, customer support, and product teams to ensure alignment of community engagement efforts with overall business goals and objectives.
- Share community insights, feedback, and trends with relevant stakeholders to inform decisionmaking and strategy development.
Qualifications:
- Proven experience in community management, social media engagement, or related roles.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent communication and interpersonal skills, with the ability to interact effectively with diverse online communities.
- Creative thinker with a passion for building and nurturing online communities.
- Ability to work independently and collaboratively in a fastpaced environment.
- Experience in crisis management and conflict resolution is a plus.
- Proficiency in social media management tools and analytics platforms.
- Demonstrated ability to analyze data, draw insights, and make datadriven recommendations.
- Passion for the brand and a genuine interest in fostering positive relationships with the community.
- You will have experience working with global brands.
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