Audience Insight Lead - London, United Kingdom - ITV Jobs

ITV Jobs

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

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Description

Audience Insight Lead - ITV Studios Daytime

Permanent

London White City (Working from home 1-2 days per week)

Open to part time
ITV Studios Daytime creates over seven and a half hours of live TV every day. With programmes on air from 6am to 6pm, there's a constant buzz

The ITV Studios Daytime slate is filled with Good Morning Britain, Lorraine, This Morning and Loose Women. The Daytime market is highly competitive and vitally important for both ITV Studios and our network. Most of these programmes run 52 weeks a year and are critical to our share of viewing. Daytime hands the ratings baton over to peak.

It's an exciting time to be part of our team with all of our big brand programmes having been refreshed with a modern on screen look as well as high editorial aspiration.

We bring our viewers the latest breaking news, biggest entertainment stories and exclusives and we have a lot of fun along the way

As the Insight Lead for ITV Daytime, you will immerse yourself into the editorial teams.

The Insight that you uncover will help to steer the direction of the Shows to maximise Viewer Enjoyment and Programme Ratings.

Key responsibilities:

The focus of the role is to live and breathe the daytime shows and truly understand viewers and communicate how they are thinking and feeling about each of the shows
Fully embed themselves into the Editorial Teams and be the first point of contact to field questions around audience insight
Understand and communicate TV viewing across all genres, channels and platforms and communicate to Editorial Teams the bigger picture and how it might impact daytime viewing
To commission and manage qualitative research with external Research Agencies
To manage and run their own qual. Groups
To be able to use BARB to understand and communicate performance of the Daytime Shows, Competitor Programmes and the wider landscape
To be proactive in identifying trends and patterns in viewing behaviours
Effectively communicate insight to key stakeholders through regular meetings and through presentations

To be considered for this opportunity you will need to demonstrate the following skills:

Minimum role criteria:

Technical and professional skills
Be very experienced in the full range of research techniques both qualitative and quantitative, traditional and digital. A thorough understanding of BARB and the wider and new challenges of audience measurement.
Proven as a skilled, dynamic and amenable communicator whether in person, as a presenter, or on the page.
Minimum of 5 year's experience within media research
To have a good understanding of the full range of ITV's programmes, its channels, and its place in the wider television market.
To have very good knowledge of the Daytime Shows.
To be a passionate viewer of television
To be able to think imaginatively and creatively about the issues facing ITV and its audiences, as well as the wider market.
To have proven interpersonal, relationship building and communication skills both within own teams and wider within the business.
To be comfortable dealing with creative teams.
To have initiative as well as proven organisational and workflow management abilities the ability to manage multiple streams of work and hit deadlines is important.

Salary range - £55,000 - £60,000

Please note:

We reach millions of people everyday, that's why having diverse talents and being an organisation where colleagues feel included is crucial to us.

We have various networks who celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do.