Marketing Executive, Brand - London, United Kingdom - Channel4

Channel4

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Vacancy No

VN1777

Location City

London

Location Country

United Kingdom

Job Title:
Marketing Executive, Brand (12mth FTC)

Reports to:
Marketing Lead, Brand Transformation

Department:
Marketing, Marketing & Viewer Experience

Location:
London

THE OPPORTUNITY
Our purpose is to create change through entertainment.

This means creating change in the wider world through all of our activities:
from TV, to streaming, social media and film - and our day-to-day roles at Channel 4. It's the impact that we have on the UK. It's why we exist. It's why many of us work at Channel 4.

Our vision is what each of us is striving to achieve on screen and off screen; in Bristol, Glasgow, Leeds, London, Manchester and across the UK.

Our vision is to represent unheard voices, challenge with purpose, and reinvent entertainment.

Since Channel 4 was created in 1982, we have been at the centre of national conversations and have been instrumental in creating a truly world-beating production sector and producing award-winning marketing.

This is an exciting time to join Channel 4 as we continue to take big steps forward in delivering our Future4 strategy focussing on driving streaming views and growing new revenue streams

We are looking to fill a Marketing Exec role in the Brand team, specifically working on Channel 4's programme of brand transformation.

This is a 12-month role on a fixed term contract.

THE ROLE & RESPONSIBILITIES

The Marketing Exec will focus on delivering one of the channel's major strategic projects, transforming the brand and experience for the digital era, managing day to day brand governance and supporting on other brand projects.

This is a unique opportunity for hands on involvement in a genuinely exciting team, with loads to do over the months ahead.

Working closely with 4creative, Channel 4's in house creative agency, and external partners, the Marketing Exec will support the Marketing Lead with key responsibilities below:

Brand Transformation

Developing close working relationship with teams across the organisation, including 4creative, 4Studio, Broadcast Operations, Technology, Product, Comms
Managing and updating programme management tools and status trackers
Issuing regular programme communications and updates showcasing the new brand, with the latest programme developments and decisions
Developing training assets and rollout plans, supporting the Marketing Lead to educate teams internally how to use the new assets and guidelines
Proactively purging old branding, identifying areas that need to be audited and ensuring changes are made

Brand Campaigns

Managing the cultural calendar campaigns (e.g. Pride, Diwali etc) and engaging with key teams across Channel 4 to amplify these moments across all channels
Ongoing brand production tasks including where needed creating brand assets for highprofile events, or other ad hoc moments
Brand Governance
The go to person for the internal and external branding questions, managing our brand requests inbox and providing guidance and solutions quickly and effectively
Brand support for 4Sales maintaining the ongoing dialogue and brand counsel with the Sales team, on everything from Premiere Breaks to other partner brand activations.
Ongoing management/updates of brand guidelines on our asset management system

REQUIRED EXPERIENCE & SKILLS

Strong project, time management and organisation skills
Strong communication skills
Shows initiative and is resourceful in finding solutions
Able to think creatively and strategically
Emerging negotiation and persuasion skills
Courage to contribute and share opinions
Passion and enthusiasm
Resilience to thrive in a fastpaced environment and able to deal with setbacks and challenges
Natural collaborator, able to build strong valuable relationships
Adaptable and flexible during changing situations

CHANNEL 4 CULTURE & VALUES

We're Not Robots (creative)
When you're not the biggest, you've got to be the most creative. Our original thinking has always given us our edge over the competition. On and off screen, we're at our best when we look at things differently and do things nobody else would dare.
We're Not Afraid To Stick Our Necks Out (empowered)
Our work matters. We're all here because we're the right people to make it happen. So, if you see a problem, call it out. If you can think of a solution, even better. Take responsibility for standing up for what's right and saying what needs to be said.
We Don't Do Things Just Because (adaptable)
It's only by experimenting, learning and working together to find new solutions that we'll keep doing our best work. Not everything will work out as planned and that's OK. Only by risking failure can we achieve spectacular success.
We're Not Narrow-Minded (inclusive)
We want everyone to feel equal, included and free to be themselves. We want to full