Digital Marketing Manager - London, United Kingdom - Profiles Creative

Profiles Creative

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

One of the leading independent restaurant companies in the UK is looking for an experienced Digital Marketing Manager to work on one of their best-known brands.

The Role

Develop and own the digital strategy build awareness, engagement, and conversion through all channels.
To build new guest acquisition, increase frequency of visits and drive loyalty through the execution of the digital strategy.
Test, learn and implement new approaches to optimise channel usage, effectiveness and ROI.
Deliver fantastic campaigns using creativity and innovation.
Manage clear and consistent analytics & reporting, updating the business on progress against digital goals.
Manage all activity to budget. Optimise the deployment of budget based on ROI.
Agency management work effectively with all agencies (CRM, digital advertising, vouchering/loyalty).
Develop specific campaigns aligned to brand key events that maximise performance and ensure cohesion on and offline
Always on organic social plan.

Website

UX improvement and conversion plan.
SEO and localised information improvement always evolving focussed plan.
CRM planning.
An innovation pipeline what could we do better and how far could we push digital boundaries?

The Person

Ideally at least 34 years solid B2C Digital Marketing experience.

Very open to sector, however Hospitality, leisure & retail sectors of particular interest

Ability to develop content marketing and contributing to digital engagement growth
Experience in creating userfocussed content and developing customer journeys
Previous budget management experience
Excellent interpersonal and communication skill
Strong copywriting skills
Knowledge of Google Suite and AdWords
Knowledge of Photoshop and InDesign are desirable but not essential