Marketing Executive - Edinburgh, United Kingdom - Carlton Power Limited

Description

Carlton Power is an independent energy project developer at the forefront of energy transition and net zero efforts across the UK and Europe.

Originally formed in 1995 with a rich history of gas fired power generation projects to our name, we have evolved to focus on renewable energy sources that support the transition to a net zero economy.

UK and European legislation is pushing industry towards a low carbon future, with ambitious net zero targets to meet by 2050.

We want to support this transition by providing renewable and low carbon energy infrastructure, while maintaining a safe and reliable power supply to electricity networks.

As an integrated developer, owner and operator of low carbon generating assets, we are uniquely placed with our multi-disciplinary, experienced team, to consider all aspects of energy development including planning, permitting, procurement, financing, construction, and operation.

This is an excellent opportunity for a dynamic, enthusiastic, team player, who enjoys a varied workload and wants to contribute to the success of a green energy/net zero industry market leader.

We are seeking a creative and driven Marketing Executive to lead our digital transformation and grow our brand recognition across UK and European energy markets.

By developing a social media and content strategy, you will drive our success in the digital marketplace and help us reach new customers across the UK and Europe.

• Create an innovative B2B digital marketing and social media strategy to achieve our brand recognition and customer outreach goals.
• Transform and develop our online content including onpage and offpage optimisation versus SEO goals.
• Develop and execute comprehensive PPC campaigns.
• Explore paid digital advertising opportunities.
• Manage campaign implementation schedules.
• Monitor and analyse data, generate insightful reports for senior management, and provide actionable recommendations for continuous improvement across our digital assets and campaigns.
• Produce creative content and run our social media channels, including videos and blog posts.
• Build consumer experiences with the right to privacy mindset.
• Be a GDPR champion.
• Monitor and report on competitor marketing activity.

• Proven experience (~2 years) in B2B digital marketing. Demonstrable ability to create engaging online content.
• Proficiency in leading and delivering digital marketing and social media strategies.
• Experience of delivering successful PPC campaigns.
• Indepth knowledge of PPC campaign management tools and analytics platforms (e.g. Google Analytics).
• Certifications (such as Google Ads certification) and a bachelor's degree in marketing, advertising, or a related field is preferred.
• Strong analytical skills and the ability to interpret complex data to drive informed decisions.
• Web development skills and experience preferred but not essential.
• Above all, you are passionate about the digital experience and online operations and have a creative eye for marketing.

• A keen interest in energy transition, net zero, and green power technology is a plus, and will help you hit the ground running in your new role.
• You thrive in agile, crossfunctional, and crossgeographical teams and effectively collaborate with key stakeholders.
• You can work under pressure and meet tight deadlines.
• You bring energy and passion to your role, putting the team interest first.
• Have a a proactive approach and can work on your own initiative.
• Excellent analytical, numerical, verbal, and written communication skills.
• Strong proofreading and copywriting abilities.
• Strong organisational skills, able to manage time effectively and prioritise work.
• Naturally high attention to detail.
• Flexible, friendly, and positive demeanour.
• Be ambitious and have a commitment to selfdevelopment.
• Be able to think creatively and innovatively.
• Commercial awareness.

• Monday to Friday