- Development and implementation of cross‑functional growth campaigns, driving business growth and revenue in collaboration with executives, senior leaders, and product teams.
- Creation of performance marketing campaigns driving net new client acquisition and client expansion across multiple channels including social, paid and owned media as well as in‑person events.
- Lead the development of a content strategy that crafts a unique position for the business and is compelling within the sector; contribute to improving and evolving the core creative strategy that supports the brand.
- Identify relevant emerging content trends, create competitive analysis and ensure campaign targeting is aligned through collaboration with product and sales teams.
- Contribute to GTM strategy in conjunction with Sales, Product, Operations and Finance team members.
- Lead brand positioning within content channels to ensure prospect and client engagement and conversion optimisation throughout the campaign lifetime.
- Define a content plan aligned to marketing strategy in collaboration with Product and Sales teams.
- Track key performance metrics based on marketing data analytics to drive continuous campaign optimisation and improve multi‑channel performance.
- Implement A/B and incremental testing to optimise new channels and grow existing ones.
- Compile reporting to demonstrate ROI and assist in data‑driven decision making.
- Ensure management of financial and agency partner resources is fully optimised and appropriately reported.
- B2B Tech marketing experience, either client‑side or agency‑side.
- Proven experience leading and managing successful multi‑channel demand‑impacting campaigns, both paid and organic (including social).
- ROI‑focused, with proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot).
- Strong communication, influencing and relationship‑building skills.
- Organised and planful, with good project‑management skills.
- Seniority Level: Mid‑Senior level
- Employment Type: Contract
- Job function: Marketing and Sales
- Industries: IT Services and IT Consulting
- A supportive work environment focused on career growth, development, work‑life balance and well‑being.
- A friendly, family‑like atmosphere where almost half of the team have been with Pulsant for 5+ years.
- Hybrid working, 5% pension contributions, free breakfast and snacks, Udemy licence, on‑site car park and more.
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Campaign Marketing Manager - Gateshead - Pulsant
Description
Pulsant – Gateshead, England, United Kingdom
Campaign Marketing Manager (job share)
Part‑time, job share role. 15 – 18.75 hours per week. Requires flexible hours but Wednesday is essential. 6‑month contract with potential to become permanent.
Key responsibilities
What / who we're looking for
Location and other details
Benefits
To hear more about working at Pulsant, check out:
LinkedIn: Search @lifeatpulsant on LinkedIn and Instagram.
Equal opportunity employer statement
At Pulsant, we are committed to creating a supportive and inclusive environment where everyone feels valued and has a strong sense of belonging. We want all individuals to feel respected, heard, and empowered to contribute and succeed. If there is any way we can support you—such as providing reasonable accommodations during the application or interview process—please note this in your application, or reach out to us by email:
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