Marketing Executive, Academic Marketing - London, United Kingdom - Bloomsbury Publishing PLC

Bloomsbury Publishing PLC

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Marketing Executive, Academic Marketing

The opportunity

This role is a fantastic opportunity for a marketer to work on innovative promotional campaigns within the busy marketing team of a global academic publisher.

The role

Implementation of UK/ROW (i.e. all territories outside Americas, India and Australia) marketing strategy, spend and budget for the History list
Work with Sales, Student Learning and Bloomsbury Digital Resources (Churchill Archive,

Bloomsbury History:
Theory & Method, Bloomsbury Cultural History) teams to deliver results-driven, creative marketing campaigns to drive adoptions, usage, engagement, brand-recognition and sales of print and eBooks

Improving discoverability online through optimising marketing copy and data

Knowledge, skills and experience

Essential _
Books marketing experience, ideally within academic publishing
Direct experience of organising or assisting with all or most of the following:
Budgeting/planning and monitoring budget spend
Direct mail campaigns, including commissioning design, mail and print
Conference attendance/planning/producing lists/organising inserts
Proofreading and copywriting
Strong interpersonal skills, with experience of building and maintaining relationships both internally and externally
Excellent written and verbal communication skills including accurate spelling, grammar and punctuation and a good eye for detail
Exceptional organisational and time management skills
Desirable _
Good understanding of the latest developments in higher education and the publishing industry
An understanding of academic adoption sales cycles
Experience of devising creative/experimental campaigns under own initiative

Additional information

The role is a full-time permanent position based at our London office 50 Bedford Square, London, WC1B 3DP on a hybrid working pattern of 2 days office based / 3 days home based (or fully office based if preferred).

Allocated office days for this role are:
Wednesday and Thursday.

Bloomsbury Benefits
As well as a fantastic opportunity to join a global award-winning organisation, Bloomsbury offers the following competitive benefits package:
Working Pattern
- hybrid working pattern of: 2 days office based / 3 days home based (or fully office based if preferred)

Holidays

25 days holiday
3.5 days Christmas company holiday

Other Benefits:
Two paid Personal Wellness Days

Flexible Fridays - _take Friday afternoon off by working an additional 3 hours and 45 minutes earlier in the week_

Season Ticket Loan

Sharesave Scheme

In-house Doctor

Eyecare Voucher Scheme

Company culture - Employee Voice Meetings, Staff Networks (Bloom (BAME), Accessibility, Mental Health, Pride, and Parents, Guardians and Carers), 9 Mental Health First Aiders trained across the UK offices, Publishing Events and access to free Publishing Resources

For additional benefits see below_
We are willing to make any reasonable adjustments throughout the recruitment process, please flag to the recruitment team if required_

**Applicants must have the legal right to work in the UK.