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    • Field Sales Force Manager - London, England, United Kingdom - Kraft Heinz Company

    Kraft Heinz Company
    Kraft Heinz Company London, England, United Kingdom

    1 month ago

    Default job background
    Restaurants / Food Service
    Description

    Job Overview

    The Kraft Heinz Company is seeking an experienced Field Sales Force Manager to lead our Away From Home channel in capturing opportunities, implementing execution standards, managing the sales force team, and driving sales performance across independent channels. This role focuses on ensuring strong in-store execution, optimizing trade marketing activities, and leading a high-performing sales force to maximize revenue and customer engagement.

    Key Responsibilities:

    • Develop and execute the Field Sales Force strategy in collaboration with the Away From Home team as part of the Annual Operating Plan (AOP).
    • Select and manage agencies to ensure maximum ROI and high-quality execution.
    • Implement the Field Sales Force methodology while continuously improving processes.
    • Strengthen customer relationships through regular maintenance visits and gathering feedback.

    FSF Team Management & Development

    • Directly oversee and support Field Sales Force agencies.
    • Coach and train the Field Sales Force team on negotiation, relationship management, and product knowledge.
    • Conduct regular performance evaluations and provide constructive feedback.
    • Motivate and engage the team to ensure execution excellence.
    • Lead team meetings, Monthly Performance Reviews (MPRs), and annual planning routines.

    Maximizing Account Performance & Trade Activation

    • Expand operator database with data on volume per category and customer preferences.
    • Present and introduce new SKUs to increase Kraft Heinz Company product presence.
    • Implement promotional and trade marketing initiatives (branding, menu creation, on-premise activation).
    • Activate local festivals and seasonal events to drive engagement and sales.

    Performance Tracking & Reporting

    • Report directly to the Away From Home Sales Director and align with the Away From Home sales channel team.
    • Use data-driven insights to optimize field sales force operations and track Key Performance Indicators (KPIs).
    • Ensure adherence to execution routines to maintain high standards across operator locations.

    Requirements:

    • 5+ years of experience in sales or trade marketing.
    • 3+ years of leadership experience managing teams/agencies.
    • Deep knowledge of food & beverage Away From Home dynamics.
    • Experience in negotiating with chains, managing people, and trade activation.
    • Bachelor's degree.

    Desired Skills:

    • Proficiency in MS Office tools (Excel, PowerPoint, Outlook).
    • Familiarity with sales tracking, reporting tools, and Field Sales Force execution methodologies.
    • Culinary knowledge is a plus.

    Professional Attributes:

    • Commercial acumen – ability to convey a strong value proposition, balance pricing strategies, and persuade/influence customers.
    • Leadership & People Management – capable of engaging, coaching, and leading field sales teams.
    • Execution Excellence – strong focus on ensuring standards, monitoring in-store execution, and driving results.
    • Data-Driven Decision Making – ability to analyze market data, Field Sales Force performance, and make strategic recommendations.
    • Customer-Centric Approach – ability to strengthen relationships with operator partners and identify growth opportunities.

    What We Offer:

    • A competitive salary and excellent bonus structure.
    • Flexible and hybrid working approach.
    • Family-friendly and inclusive work environment.
    • Competitive benefits package.
    • Opportunities for professional development and growth.
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