Senior Marketing Manager Campaigns - Haddenham, United Kingdom - Additional Resources Ltd
Description
Senior Marketing Manager (Campaigns) - Haddenham, Buckinghamshire
Salary :
Up to £70k Depending on Experience - Generous Benefits Package
Hybrid of Office & Remote Based
Commutable from:
Thame, Aylesbury, High Wycombe, Tring, Bicester, Abingdon, Oxford, Milton Keynes etc.
Keywords_:
_Marketing, Finance, B2B, B2C, Campaigns, Financial, Ratings, Fintech
**The Company: Our client is a leading financial information, ratings and fintech business. Its unbiased fund and product information provided, coupled with its market-leading software solutions helps consumers, financial institutions and financial advisers make better-informeddecisions. Based in Haddenham (near Aylesbury in Buckinghamshire) they are a great place to work with some great Glassdoor reviews
**The Role: They are currently recruiting for a
Senior Marketing Manager to join their team. This is a new and exciting role, where you will have the ability to
shape, build and develop the marketing campaign function for the business.
Your campaign activities will work across a diverse range of audiences and include B2B and B2C and support the mission in helping everyone to make smarter financial decisions.
This role is offered on a
hybrid basis giving you the flexibility to split your time between the Haddenham office and home.
Responsibilities:
- Developing the marketing campaign strategy and annual campaign calendar
- Planning, developing and delivering targeted integrated marketing campaigns that support business awareness, demand and lead generation requirements, delivering to the strategic plan
- Managing an external marketing agency and working with internal design resource to develop appropriate messaging and creative
- Using reporting insights to optimise live campaigns and conduct post campaign reviews
- Managing a marketing campaigns team, spanning B2B and B2C audiences.
- Working collaboratively and effectively within the team and across the business to identify campaign requirements and agree priorities.
- Evolving and driving best practice for the team in terms of marketing campaigns, from briefing through to review, and implement mechanisms to create production efficiencies.
Qualifications & training:
- Degree educated, or able to demonstrate equivalent ability
- Marketing communications qualification/proven track record of developing integrated marketing campaigns to meet business needs
Knowledge:
- Basic knowledge of the UK retail financial services industry
Experience:
- Track record of developing and executing successful targeted B2B marketing campaigns to meet acquisition, retention, upsell and crosssell targets.
- Excellent stakeholder engagement, with the ability to build trusted relationships within the marketing team, other business areas and external suppliers
- Ability to successfully manage a busy workload to meet deadlines
- Line management experience
- Working within the UK financial services industry
- B2C campaign management experience
- They offer a competitive salary of up to £70k, very much dependent upon the experience, knowledge and expertise you can bring to the role.
- You'll also benefit from a generous benefits package to include pension scheme, comprehensive insurance package (including life, critical illness, private medical and dental) and a gym membership subsidy.
Full job spec and further information on this opportunity to join a leading organisation are available on request.
-
Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003._
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