Senior Content Executive - Lisburn, United Kingdom - Lowe Rental Ltd

Lowe Rental Ltd

Verified Company

Lisburn, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

The Company
We are Lowe, a globally recognized brand for innovation, ambition, and high quality.

Our unique culture is built on people, from motivating and developing our highly talented team, to truly listening to and delivering against our clients' needs.

With over 40 years' experience, today Lowe Rental is the world's leading refrigeration and catering equipment supplier to retailers, events, online food delivery platforms and hospitality sectors across the globe.

The Role

Key job responsibilities include:

Content Creation:

Oversee the development and distribution of high-quality content that supports marketing campaigns and initiatives, such as blog posts, whitepapers, case studies, webinars, videos, and social media content.

Campaign Planning and Execution:
Plan, coordinate, and execute marketing campaigns across various channels, such as digital, print, and events. This includes setting objectives, identifying target audiences, creating messaging, and selecting the most effective tactics and channels.

Marketing Analytics:
Monitor and analyse marketing performance, using data-driven insights to optimise campaigns and improve return on investment (ROI). This includes tracking key performance indicators (KPIs) and conducting market research.

Budget Management:

Develop and manage the marketing budget for assigned campaigns and initiatives, ensuring that resources are allocated effectively and efficiently to achieve strategic objectives.

3rd party Management:

Identify, negotiate, and manage relationships with external vendors and agencies, such as creative agencies, PR firms, or media buying agencies, to support marketing initiatives.

Cross-functional Collaboration: Work closely with other departments, such as sales, product management, and customer support, to ensure alignment and integration of marketing efforts.

Reporting:

Regularly report on marketing performance to senior marketing leaders and other stakeholders, providing insights and recommendations for continuous improvement.

Essential Skills & Experience: