Marketing Manager - Newcastle Upon Tyne, United Kingdom - Kelly Services
Description
Job Title:
Marketing Manager
Salary: 40,000 per annum
Perm role - 37 hours per week
Location:
Ponteland - Newcastle upon Tyne
Job Purpose
Role and responsibilities
- Understand current product branding; develop new ideas to gain brand establishment and improve brand equity
- Conduct pricing analysis v competitors
- Market intelligence gathering products, customers, etc.
- Competitor Analysis market share, product portfolios, market presence etc.
- Understand and develop the best processes for lead generation
- Understand and implement product launches
- Product packaging and presentation
- Develop suitable presentations for the commercial team
- New marketing materials to promote the clients brand catalogues, flyers, data, stationery
- Event and exhibition material development and show management
- Create product and company animation / videos
- Advertising approach to gain best coverage for the Lawson brand
- Customer Service approach communication training of team
Qualifications, Experience & Skills
- 4+ years of relevant marketing experience in Marketing
- Experience of promotions and launching of new products
- Experience of setting up and managing exhibitions and shows, able to provide the correct artwork and documents
- Strong working knowledge of latest marketing communication practices.
- Experience in digital marketing
- Exceptional organisational and time management skills.
- Strong computer skills with high level in Microsoft Office & digital platforms (LinkedIn, WordPress, Adobe Illustrator etc.)
- Excellent interpersonal and business communication skills.
- High level of initiative with the ability to selfmotivate.
- Works well independently and part of a team
- Good written and spoken English
- Ability to travel around the UK & globally
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