Area Head of Consumer Technology - London, United Kingdom - British American Tobacco

British American Tobacco

Verified Company

London, United Kingdom

4 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey

ROLE PROFILE

FUNCTION:

IDT

SUB FUNCTION:

IDT - Marketing Functions

CITY & COUNTRY:
United Kingdom

ROLE SUMMARY

What are the key objectives and expectations from this role?

To work in partnership with the Direct to Consumer Functions in the respective DRBU Geographies as a trusted advisor in order to translate business strategies into
IDT plans, leading the implementation & activation of Digital Technology and budgets and providing insights to drive improved business performance.

The role is part of western Europe
IDTLT and will drive deployment of
IDT Designs (Capabilities, Plans) into End Markets Deployments.

What is the direct impact of this role on the team or organization?
(Can be left blank)

Reports to
Area Head of
IDT - WE

**Number of Direct Reports
**Up to 3

Core Relationships

Internal -***- Is part of Western Europe
IDTLT and engages with the
leadership team of D2C functions across the DRBU to gain a thorough understanding of the business demands, functional strategies and priorities and become trusted, strategic advisor
-
End Market reps (up to and including leadership teams in the end market)
- credible and strong working relationship and keeping up to date with business priorities. Ensuring the end markets user community are represented and considered as part of
IDT initiatives and that the
IDT Landscape (business systems and infrastructure) has adequate ownership and direction to meet the business needs

External

Identify and partner with the right technology suppliers and specialists to increase digital marketing results
Map portfolio of suppliers with the necessary capabilities to deliver the digital portfolio, according to BAT's procurement & IT standards.

**Geographic Scope
**DRBU

Travel Required
Limited Market Visits

ACCOUNTABILITIES

Strategic business interface with relevant boards / functions in DRBU
Ensures planning, smooth deployment and value realisation of
IDT Capabilities in the DRBU considering a philosophy of Globally Designed
Locally Deployed.
Ensure compliance with global policies and standards and familiar with latest technologies around D2C functions
Collaborate with D2C Department to ensure successful online presence. Data analytics & insight knowledge, experience with digital marketing key performance metrics (e.g. acquisition, conversion, etc.)
Constantly thrive to develop new touch points increase the reach of the digital channel, provide thought leadership and perspective for adoption where appropriate
Engages with the leadership team of business function to gain a thorough understanding of the business processes, functional strategies and priorities and become trusted, strategic advisor
Effective introduction of internal / external expertise in order to provide insights and added value to the business
Ensure effective stakeholder relationships with the Business and
IDT provide the voice of
IDT in the Business and voice of the Business within
IDT
Drive commercial outcomes in line with the strategic priorities proactively using technology as an enabler
Develop talent within team, drive a high performing team culture
Effective orchestrator and communicator across multiple
IDT and non
IDT functions
Working with diverse stakeholders, globally and locally
Aligning across all omni channels to ensure end to end capability requirements are understood and reflected
Working across agile and waterfall methodologies.

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL

Experience Required

Experience of leading, influencing and operating in a complex geographical/ functional matrix organization
Experience delivering through Traditional & Agile frameworks
Strong understanding of key marketing principles: consumer centric and journey, user experience, target audience, media planning, etc.
Managing suppliers and agencies and getting the best from them
Strong communication and influencing skills, both written and verbal
Previous experience in consumer goods or retail industries is preferred

Technical / Functional / Leadership Skills Required

Extensive Business Partnering and stakeholder management skills
Considerable functional change management experience with advanced stakeholder and risk management skills
People leadership of large, culturally diverse virtual teams

Education / Qualifications / Certifications Required