Paid Social Specialist - London, United Kingdom - Warner Bros. Discovery

Warner Bros. Discovery

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

_Every great story has a new beginning, and yours starts here._

_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._

Who We Are

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.

Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what's next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

Here you are supported, here you are celebrated, here you can thrive.

Your New Role:

Your Role Accountabilities:

Responsible for mediabuying and executing of paid social activity across a number of platforms including Meta, Snap and TikTok and multiple countries in EMEA with a focus on efficiency.
Managing and evaluating the performance of paid social activity and optimizing accordingly based on objective(s).
Analysing data to consider budget (re)allocation across channels and markets, gather insights that inform optimization, and understand the customer experience across full funnel.
Keeping up to date with latest (market) trends and developments.
Working cross functionally with both internal and external stakeholders.

Skills and Qualifications:

Handson experience in paid social platforms with a track record of delivering success in a similar role.
Must be familiar with acquisition strategies on app and web in paid social channels, such as Facebook and Instagram, and feeling comfortable executing and managing multiple campaigns all at once.
Experience with app campaigns and Mobile Marketing Attribution (e.g. Kochava and Apps Flyer) is preferred.
Being familiar with awareness strategies in paid social channels is a plus.
Broad understanding of dynamics in digital marketing is required such as, A/B testing, ad tech solutions, attribution modelling, automation solutions, bidding strategies, conversion tracking, incrementality, the marketing funnel, and machine learning.
Advanced excel skills to run campaign analysis and provide insightful recommendations, drive decisionmaking and make optimizations.
Strong experience with project management, selforganization and prioritization ability to multitask with multiple stakeholders in a fastpaced environment.
Clear communicator, who can translate data into meaningful action.
Enjoy working in a fastpaced environment. with excellent troubleshooting and QA skills strong attention to detail is essential.
Additional languages a plus.

How We Get Things Done
**The Legal Bits