Marketing Business Partner - Greater Manchester, United Kingdom - The Growth Company

The Growth Company

Verified Company

Greater Manchester, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Location
Greater Manchester

Company
The Growth Company

Contract type
Fixed term/ Full
- time

Salary
circa £40,000 pro rata

Closing Date
24/02/2023

Ref No
3412

The Growth Company (GC) have a new opportunity for a Marketing Business Partner to provide strategic marketing support to The Growth Company's Business Growth Hub team and will focus on the development, implementation and evaluation of marketing communications and campaign activity including reporting to various stakeholder groups.

Key Responsibilities:

You will represent the GC at key stakeholder briefings and collaboration projects to ensure wider dissemination of information and integration of GC goals with future developments both locally and nationally.
Taking lead responsibility, assess, analyse, and collate environmental performance data and reporting information for internal staff, senior management, clients, and regulatory bodies.
Develop and implement marketing strategies creating, managing and evaluating multichannel marketing communications across the marketing mix with a view to positioning GC Business Growth Hub and wider GC services as the goto place across the Greater Manchester region and wider.
Act as a specialist advisor to, and build effective relationships with, service leads within the Hub, ensuring key messages are consistent weaved through our activity.
Setting and measuring KPIs across all digital and nondigital campaigns.
Create impactful, targeted multichannel campaigns that reflect the diverse needs and communication preferences of our audiences.
Actively monitor analytics, customer feedback, insight, and sentiment to improve marketing outcomes.
Coordinate and contribute to the editorial planning process for our marketing activity.
Work with colleagues in Communications to ensure consistent tone of voice, style and brand standards are applied.
Continually identify and evaluate virtual platforms and marketing activities to drive the continuous improvement of GC's Marketing activity.

About You:

Have the necessary influencing skills to liaise at a senior level across GC Business Services and with key external partners and stakeholders.
Motivated, resilient with the enthusiasm and drive to make things happen.
Have experience of preparing and delivering marketing plans and presentations.
Confident in generating good ideas and improving ways of working.
Significant experience of creating and implementing marketing plans and campaigns.

Skills Required:

Educated to degree level or equivalent in a relevant discipline (membership of a professional body such CIPR, IOIC, PRCA, CIM etc is desirable).
Understanding of measurement techniques including the AMEC/OASIS model.
Excellent verbal communication skills, able to influence, challenge and present with confidence.
Ability to challenge, build credibility and work with integrity at all levels within the organisation.
Strong organisational, prioritisation and time management skills, able to manage limited resources effectively.
Strong understanding of SEO, PPC, UX and CMS tools to facilitate web content management.

GC aims to promote a culture of flexibility and agile working.

Going forward we will be transitioning to a culture where full agile working will be a feature of many of our roles.

We also recognise that there may be a need for more permanent flexibility in your working arrangements and in such cases, we encourage you to have these discussions at the interview stage, to enable your flexible working request to be considered as early as possible.