Senior Communications and Campaigns Officer G12 - Milton Keynes, United Kingdom - Motor Insurers' Bureau

Motor Insurers' Bureau
Motor Insurers' Bureau
Verified Company
Milton Keynes, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description
Job Role

MIB is a not-for-profit organisation at the heart of the fight against uninsured driving.

In the UK someone is a victim of an uninsured or hit-and-run driver every 20 minutes - that's a huge problem.

We exist to protect people from the devastation uninsured and hit-and-run driving causes.

At MIB our people are passionate about making roads safer by getting uninsured and hit-and-run drivers off our roads.

Working in partnership with the Police, Insurers and Government our collective aim is to make it a thing of the past but, until that's accomplished, we're here to compensate victims quickly, fairly and compassionately.


Last year we helped more than 42,000 people struck by uninsured and hit-and-run drivers and paid over £400 million in compensation to support victims rebuild their lives.


Our Senior Communications and Campaigns Officer role is responsible for delivering internal and external communications and campaigns, using their broad range of comms skills to help raise awareness of MIB and the difference we make in making roads safer.

Do you have what it takes to take a complex scenario and turn it into a compelling story? Can you use your creativity to help spread our message further? Do you want to use your skills to help put an end to uninsured driving? This might just be the role for you

Key Outputs

  • Work with the Communications and Campaigns team and stakeholders across the organisation to help deliver engaging communications and content across a range of projects and both organic and paid campaigns.
  • Support the delivery and evaluation of large scale integrated campaigns, working with our inhouse content studio and any external agency.
  • Take the lead on selected projects and campaigns within the team's delivery plan.
  • Create social media activity that engages customers and supports strategic and campaign objectives.
  • Take joint responsibility with other senior officers for creating and publishing content on digital channels across our brands, including intranet, digital screens, websites and social media.
  • Source, research, write and secure approval for content for campaigns, publications, statements, press releases etc.
  • Take joint responsibility with other senior officers (press office rota) for managing MIB/IFB/OIC press office, responding efficiently and effectively to media enquiries, pitching stories to journalists, briefing spokespeople, and reporting on coverage to the business.
  • Keep up to date with news and developments in the insurance industry and other news which could affect the direction of MIB's communications and campaigns.
  • Conduct interviews and write up real life stories of victims of uninsured and hitandrun driving as part of MIB's storytelling programme.
  • Be a champion of MIB, IFB and OIC brands, leading by example with consistent use of brand identity, tone of voice and writing style.
Relationships

Qualifications and Education

Skills and Knowledge

  • Proven experience or qualification in a communications, marketing or brand role
  • Experience of using a wide variety of digital channels and platforms, including both organic and paidfor content
  • Experience of running paid digital campaigns across socials, GDN and PPC
  • Ability to drive medium scale campaigns from concept to realisation
  • Experience of press office operations, processes and management
  • Confidence to engage with internal and external stakeholders at all levels
  • Solid analysis and evaluation skills and use of results to improve existing and inform new communications and future campaigns
  • Excellent copywriting and editing skills across all media types eg print, digital, social etc
  • Ability to create content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
  • Strong knowledge of writing SEO friendly content for the web and working with content management systems and analytic tools
  • Passion and understanding of purposeled brands and showcasing impact to different stakeholders.
  • Ability to identify and develop a great story.
We believe in a workplace where everyone can be themselves. Through our different ideas, personalities and experiences, we redefine what is possible every day.

And regardless of your colour, age, race, gender, sexual orientation or anything else you consider yourself to be, there is a place for you at MIB.

A place where you can bring your best self to work every day.

So, if you think big, love a challenge and want to make a difference to people's lives, we want to hear from you.

Salary circa £42,000 per annum depending on experience
FTC for 12 months
35 hours per week
IT kit supplied to you
£320 (before tax) start up allowance
Hybrid working from our newly refurbished office in Milton Keynes, MK14

Other Benefits include:
Contributory Group Stakeholder Personal pension scheme
Life Assurance
Employee Incentive Scheme
25 days holiday (plus public holidays)
Holiday purchase sc
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