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Senior SEO Executive - London - Citation Professional Solutions
Description
Location:
Remote or Hybrid (3 days Wilmslow, 2 days from home)Citation Group is a collective of businesses dedicated to supporting small and medium‐sized enterprises across a range of essential services.
We know that running a business means juggling a lot, from keeping customers happy and staying compliant, to building strong teams and growing sustainably.
Our mission is to ease these pressures by providing expertise, guidance, and solutions that enable business leaders to focus on strategic success.
From HR and Health & Safety to Cybersecurity, E‐Learning, and ISO compliance, we've got you covered.The role We are looking for a results‐focused, enthusiastic and forward‐thinking Senior SEO Executive to join the central marketing team at The Citation Group.
With experience in managing and implementing search engine optimisation campaigns either in‐house or with an agency, you will have a proven record in maximising and demonstrating return on investment.
The role will require excellent organisation and communication reporting skills and an ability to report to and manage stakeholders across our portfolio of UK businesses/websites.
You will demonstrate excellent technical and communication skills, with practical experience of implementing changes via a CMS (primarily Wordpress).This is a great opportunity to apply your expertise and add value to our fast‐growing business, and work across multiple channels and brands as part of our expanding marketing team.
Collaborate with our third‐party agencies and in‐house digital and content teams, to drive leads, revenue, authority and visibility growth via traditional search.
AIOs and LLMsUse a variety of tools to produce actionable insights, including Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, CMS platforms (WordPress).Research and implement search engine optimisation recommendationsResearch and analyse competitor activityExecute tests, collect and analyse data, identify trends and insightsTrack, report and analyse website dataWork with the in‐house development, content and design teams to ensure SEO best practices are properly implemented across our web estateRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywordsDevelop an understanding of how the functions of the role interlink throughout the business and impact on others.
About you:
Strong experience in an SEO roleSolid knowledge of SEO, search engines and LLMsProficient in reporting using various analytics tools including GA4Understanding of web design, link building and site structureStrong analytical skills and data‐driven thinkingExperience of producing reports and analysing data within GA4Ability to manage stakeholders and peers from briefing through to delivery and reportingHave a data‐led and customer‐centric view of content that will translate into site visits and conversionsStay on top of industry trends to make sure your ideas are fresh and relevantProactively push your hypotheses forward so ideas become realityFeel comfortable approaching and engaging with brand owners, developers, content producers and agenciesBe a strong planner and organiser to ensure work is completed within deadlines and to the highest standardWhy choose us? Here's a taste of the perks we roll out for our extraordinary team members:25 Days of Holiday + 8 Bank Holidays : We're talking sun‐soaked beaches, snow‐capped mountains, or simply your favourite cozy spot at home.
Take your well‐deserved break with 25 days of holiday, plus those cherished bank holidays.Birthday Bliss:
Your birthday isn't just another day on the calendar; it's YOUR day Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU
Post‐Wedding Bliss:
Newlyweds, we've got something special for you too Extra weeks of holiday to bask in the glow of post‐wedding happiness
Growing Families:
We're all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.
Healthcare cash plan:
Your well‐being is our priority. That's why we offer private healthcare to ensure your peace of mind and keep you feeling your best.
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