Customer Relationship Management Analyst - London Area
1 week ago

Job summary
We are looking for a CRM Analyst to join one of our clients – a top marketing agency on a short-term contract, helping deliver insight and audience selections that power a loyalty programme.Responsibilities
- Exploring customer and marketing datasets to assess campaign effectiveness and customer behaviour
- Producing counts to support campaign planning
- Spotting patterns and trends
- Delivering analysis projects such as: RFM segmentation, LTV modelling and churn and retention analysis
Job description
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