CRM Manager - London, United Kingdom - JBC

JBC
JBC
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

As a CRM Manager, you will be responsible for defining, evaluating, and delivering a global CRM strategy aimed at encouraging client retention and loyalty.

You will specialise in understanding the interaction between the Brand and its customer to act asa liaison and grow the global strategy while providing useful insights to the wider business.

You will be responsible for day-to-day consumer relations processes and procedures, monitoring customer satisfaction and devise ways for the business to better caterfor their needs.

Key responsibilities

  • Leading a team of designers and executives to deliver the full customer communications strategy
  • Build internal relationships and influence the business to become a customer focused organisation
  • Review and select CRM solution that meets our company's needs
  • Create value by monitor relationships with existing customers and driving more LTV
  • Ensure the CRM systems help to provide an effective sales funnel
  • Develop and implement marketing techniques that will drive more prospects and new customers
  • Create a full customer journey to drive the highest engagement and customer LTV
  • Update and influence the dynamic CRM Segmentation model
  • Plan and manage multichannel marketing campaigns
  • Create all offline inbox assets and work with the warehouses to ensure we deliver more personalised experience to each customer
  • Suggest new methods to address customers' needs across all platforms including web
  • Develop CRM reporting templates, tracking all marketing, customer metrics and trends detailing all customer interactions with the brand
  • Ownership and leadership of the promotional schedule to drive customer engagement
  • Conduct market research to follow trends and competition

WHAT YOU NEED TO KNOW
The CRM Manager is expected to have the following skills and knowledge:

  • Proven work experience as a Head of CRM or similar role
  • Solid background in customer acquisition strategies
  • Technical expertise with CRM and analytical systems
  • Proven track record for installing and working with a DMP
  • Knowledge of online marketing methods and best practices
  • An ability to manage marketing projects endtoend
  • Strong communication skills along with a customeroriented attitude
  • BSc in Marketing or relevant field
  • Strong data analyst
  • Excellent attention to detail
This role will be required to work from their central london office 3 days a week
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