Marketing Data Analyst - Leicester, United Kingdom - Macildowie Recruitment and Retention

Macildowie Recruitment and Retention
Macildowie Recruitment and Retention
Verified Company
Leicester, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Marketing Data Analyst / Leicester / Hybrid
Are you an established Marketing Analyst with a head for data and reporting?

Do you enjoy working collaboratively with colleagues and feeding back insights to ensure campaigns are performing at the best level?


Macildowie are currently working in conjunction with a successful business in Leicester, they are looking for an experience Marketing Analyst to join them on a permanent basis.


Role overview:


The Marketing Data Analyst will report into the sales and service ops director and will be key to providing insightful recommendation to ongoing and future campaigns.

This role will require working closely with the colleague, so my client is looking for a team player who is able to work closely with across marketing and category colleague to understand strategy, collaborate and make adjustments where necessary.

You will have an analytical mind to analyse every marketing campaign we ran from inception through to analysis and recommendations for future related activities.


Duties and Responsibilities:


  • Use customer data to identify which campaigns are most relevant to which customer groups.
  • Use data to inform the multichannel contact rules of engagement with customers: set the rules for the level and hierarchy of contact based on customer propensity to respond/opt out, and relevance of message, and lapsing status.
  • Work with the marketing team to establish key metrics for measuring a campaign's performance both during the campaign period and after to establish a customer's longer term behaviour.
  • Work with the marketing and category team to develop a robust annual marketing plan, and key campaign plans acting as the data and targeting specialist.
  • Build, deploy, and maintain marketing dashboards to deliver meaningful and consistent metrics of all campaign analyses to the relevant stakeholders and suppliers where necessary.
  • Provide detailed breakdown of a campaign's effectiveness by sales channel, customer size / type, turnover, margin, average order value / frequency etc.
  • Provide insightful commentary, key learnings, and recommendations to the marketing team alongside all analytical reporting.
  • Author and maintain documentation of campaign details, successes, failures, lessons learned etc. and summarise these on a weekly, monthly, quarterly, and yearly basis.
  • Establish and maintain the organisation's chosen platform(s), controlling the essential links made with data feeds and supporting CRM system.
  • Translate business requirements into technical specifications, delivering on these specifications, or identifying and project managing a third party partner
  • Design, develop and deploy reporting solutions to support colleagues in tracking customer experience and performance metrics
  • Bring data sets together in a cohesive way to enable blended insights
  • Working with Head of Customer Experience (CX) to establishing and maintaining processes that ensures customer feedback is responded to and measured
  • Understanding departmental processes and help to identify and then respond to automated reporting/data visualisation requirements.
  • Provide timely, relevant and actionable insights from a range of data sources. Provide and present thoughtful analysis and proposals on how to improve connections with customers
  • Experience in marketing data analysis / CX Analyst / relevant academic qualifications.
  • Proficient in SQL (ideally PostgreSQL).
  • Excellent MS Office skills including Power BI.
  • Ability to critically analyse data from multiple sources including statistical models.
  • Logical and methodical approach to measuring campaign success.
  • Basic understanding of statistical modelling principles.
  • Strong interpersonal skills and a team player.
  • Keen eye for design and aesthetics when presenting complex data. Ability to summarise campaign results and recommendations in a PowerPoint format.
  • Capability to critically analyse current processes for continual improvement
  • Experience developing and maintaining CX platforms and setting up of CV surveys
  • Experience of working with third party platform providers
  • Naturally curious, passionate about data and insight, and doing the right thing for our customers in a commercially practical way.
  • Able to support nontechnical audiences in complicated technical concepts and data systems
  • Remains up to date in insight & analytical trends
  • The ability to meet deadlines and work under pressure
  • Confidence and influencing ability
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