Associate Marketing Manager - London, United Kingdom - Sure Staffing Ltd

Sure Staffing Ltd
Sure Staffing Ltd
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description

Associate Marketing Manager - Audience

CONTRACT LENGTH:
4 months


LOCATION:
Central London - Hybrid working two days on site per week (Mon & Thurs are preferred)


WORKING PATTERN:
Mon - Fri


RATE:
up to £280 umbrella INSIDE IR35


Our client, a market leading provider of B2B information services is looking for an Associate Marketing Manager for Audience to join their team.


The Associate Marketing Manager will be responsible for managing campaigns from start to finish, for physical, virtual and hybrid B2B events and conferences within the service provider and telecommunications industry.

The main objective is to identify, targetand convert qualified audience prospects into free and paid delegates.

You will be responsible for developing strategy, plans and forecasts for each campaign to maximise reach, engagement, and conversion.


Key Responsibilities
Develop the marketing strategy to deliver key marketing and business objectives for a series of events/training, including a strategy to drive synergies, growth and identification of opportunities

  • Plan and execute marketing campaigns for our events portfolio that delivers paid delegates and free attendees
  • Understand data practice and segmentation to create targeted campaigns
  • Adopt a test and learn approach to understand which channels are performing and optimizing marketing plans
  • Build a content strategy and plan for each event to engage, nurture and convert audiences
  • Good understanding of the marketing funnel and the channels and tactics needed to drive audiences further down the funnel
  • Deliver analysis and insights reporting from marketing metrics that help achieve ROI
  • Provide detailed weekly reporting for stakeholders on event registrations and event marketing performance
  • Manage and support sponsors with marketing assets
  • Source and manage media partners and associations to ensure they are maximizing our events marketing to their audiences
  • Manage event marketing budgets
  • Build good working relationships with key stakeholders: Sales, Production, Operation, Content, and VIP teams
  • Support the crosspollination of audiences
  • Work with internal and external digital agencies to launch and optimize PPC and SEM campaigns
  • Responsible for retention/renewal programmes and retaining audience yeartoyear
  • Develop a good understanding of all key systems, ensure best practices, continuous improvements, and driving efficiencies
  • Defines new and innovative ways to improve campaign, processes and ways of working.
  • Champions roll out of best practice and innovations.
  • Maximises usage and adherence to Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements.

Qualifications

  • Prior B2B Marketing events campaign experience, forming and executing a strategy that raises awareness, generates interest and desire and solicits action
  • Prior audience marketing experience and ability to understand the target audiences, brand propositions and key messages
  • Experience in working with data platforms and segmentation strategies
  • Content Marketing experience


  • Digital marketing experience

  • SEO, Google Analytics, and paid search
  • Experience with CMS platforms and website development
  • Strong editing and copywriting skills
  • Great verbal communication skills
  • Analytical & problemsolving capability
  • Ability to work under pressure and deliver to timescales
  • Proven ability to use initiative when required and go 'above and beyond' in order to deliver event attendee targets
  • Selfstarter approach to work, with strong attention to detail
  • Cando attitude to deliver results
  • Exisiting knowledge of the telecommunications system/ industry is NOT required just a desire to learn and get stuck in
Please note our client is not offering sponsorship, and Right to Work in the UK is required for this post
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