Marketing Executive - Swindon, United Kingdom - GWP Group Limited

Description

This role is a great opportunity for an enthusiastic individual to become involved in all aspects of GWP's B2B marketing activity.

Whilst there is a strong focus on content creation/copywriting and digital marketing, this varied role allows you the opportunity to develop your skills in social media, video creation, internal comms, photography, events and more.

Working alongside the Marketing Manager, you'll play a key role in helping to generate new enquiries and business and be able to take responsibility for marketing projects from start to finish.

With all marketing activity handled in-house, you'll also be required to collaborate across most areas of the business, including design teams, technical, sales, and management, to understand GWP's offering and improve the customer journey.

• Researching, writing, and creating website content, including blogs, product pages, news articles, downloadable guides etc., suitable for B2B audiences and that adhere to company style and tone of voice.
• Ensuring that applicable content is welloptimised for SEO and conversions.
• Engaging with key stakeholders in the business (including designers, sales teams, management etc.) to ensure messaging is accurate and be aware of new products, projects and opportunities
• General keyword, user intent and competitor research to identify trends and opportunities.
• Manage and implement organic social media strategy.
• Creating video content, including scripting, filming, editing, and uploading to various channels (YouTube, Facebook etc.).
• Photography of products, plus editing to optimise for web and print use.
• Ensuring brand consistency across all platforms, activities, and customer touch points.
• Creating internal comms, including company newsletters, event posters, signage etc.
• Management, qualification and reporting on new enquiries generated by web activity.
• Potential involvement with planning events and presence at tradeshows.
• Supporting sales teams with activity where appropriate.
• Collaborating with the wider Group Marketing team to communicate plans and objectives.

If you have any or all of the following skills and experience, you will be a good fit for this position.

However, if you have similar experience working within either a B2B or marketing environment - and can demonstrate transferrable skills - please get in touch.

• Strong content writing skills across both digital and offline
• Experience in marketing in a businesstobusiness (B2B) environment is preferred.
• A genuine interest in and understanding of SEO, Google and other search engines.
• Solid understanding of the principles of digital marketing.
• Experience of Hubspot methodology is advantageous but not essential.
• Ability to absorb and retain information quickly.
• Strong organisation skills and ability to prioritise and manage own workload.
• A keen eye for detail to ensure all marketing materials are accurate, consistent, and errorfree.
• Ability to analyse data and metrics to measure the effectiveness of marketing campaigns and make datadriven decisions.

• Wordpress CMS.
• Google Analytics.
• Basic HTML useful but not essential.
• Adobe Creative Suite preferred (particularly Photoshop and Dreamweaver, although Illustrator and InDesign also useful).
• Microsoft Office 365.

• Company pension
• Onsite parking

• 8 hour shift
• Monday to Friday

• Yearly bonus