Planner - London, United Kingdom - Worldgroup Careers MWT

Description

Planner // MRM UK

London (Hybrid)

We are MRM
MRM helps clients make every relationship count. We creatively engineer human experiences - through purposeful intersections between strategy, creative, technology, and data sciences.

MRM has 35+ offices across the globe. We build inclusive relationships - not only with one another, but also with our clients, partners, and communities.

We are guided by our codified Blueprint for Diversity, Equity and Inclusion that drives our strategy to ensure our workplace is one where everyone is treated with dignity, respect, and fairness.

About the Strategy Team
We all love brands. But what happens beyond brand-building? How do you genuinely connect with new prospects? How do you build that initial connection into an ongoing relationship? And then how do you make that relationship stronger and more valuable over time, helping genuinely helpful, useful, inspiring, and evolving?

That's what sits at the heart of the MRM Strategy Team.

We've got the tools and the talents - from research methodologies to experts in technology and behavioural science, to (of course) creative inspiration.

In fact, MRM London is Customer Engagement Agency of the Year. We are also part of a global network of 35-plus offices across North America, Latin America, Europe, the Middle East, and Asia-Pacific, representing an incredible array of resources to draw upon


About the role

You'll be working across a range of accounts - Subway, MacMillan, Direct Line Group, P&O Cruises, Cisco, John Lewis Finance, Allegra, Microsoft.

And supporting the agency in new business responses.

You'll work collaboratively with your account, strategy, data, tech, and creative partners to gather insight, shape client strategy, write inspirational briefs, guide creative development and deliver integrated communications strategies, plans, and campaigns.

This will involve gathering and analysing audience, category and culture and channel insights and building strategies from that understanding to ensure our clients deliver the right message, to the right people, at the right time to achieve their objectives.

Creating and facilitating workshops and focus groups.

You'll have experience of working in marketing communications - ideally in an agency within a planning or strategy role.

You'll have critical thinking skills and experience and be comfortable working with data-driven insights and research to create communications plans.

You will also need to demonstrate you are a natural storyteller, able to inspire and guide people to work well with creative teams and guide the output to be on strategy.

Key responsibilities

• Analyse and client briefs and understand and recommend what strategic elements are required to deliver the project effectively and efficiently.
• Involve gathering and analysing audience, category and culture and channel insights
• Build out communications strategies and plans that deliver client messages to the right people, at the right team, in the right place
• Creating and facilitating workshops and focus groups
• Ensure that both client and agency meet objectives and targets
• Be a creative catalyst distil your strategies into strong and clear creative briefs
• Work closely with Data Planning and the client to build datadriven solutions
• Build strong strategic relationships with account teams and clients

Required experience and skills

• Critical thinking skills the ability to interpret data and identify actionable insights
• Excellent storytelling, written and presentation skills
• A clear understanding of the CRM discipline and strong channel knowledge
• A good knowledge of the paid, owned, and earned media landscape
• Demonstrable experience in developing communications
• The ability to create strong and clear creative briefs that inspire creative teams
• The ability to work directly with our clients to inspire and reassure them

Working with others

• Be curious and collaborative in helping the agency deliver well on the projects and interactions with clients.
• Manage your time effectively drawing on help from Planning Directors and the Head of Strategy when needed
• Report time accurately to ensure the agency is compensated appropriately for your client / project time
• Demonstrate great value to clients on the projects you work on

At MRM, Relationship is Our Middle Name

MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers - in turn, creating meaningful experiences for people, while driving business results.

We employ the most innovative talent in the industry to digitally drive the transformation of our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascina