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    • Shopper Marketing Manager - City of London - Elida Beauty

    Elida Beauty
    Elida Beauty City of London

    2 months ago

    Description

    Manpower are currently seeking an interim Shopper Marketing Manager to work with our global FMCG client, Elida Beauty, renowned for brands such as TIGI, VO5, Toni & Guy, and Brylcreem, and become an integral part of their fast-paced FMCG environment.

    The position is based in Holborn, London. This is a full-time temporary role for 12 months, requiring 37.5 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £48,000 per annum, pro rata, depending upon experience.

    The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.


    Reporting into the Head of Strategy & Growth, the core purpose of this role is to lead the implementation of the differentiated marketing execution and brand activation plan of the Elida Beauty brands in our high street health & beauty retailers.

    The role will set the agenda and be single minded in delivering the best quality of executions in these customers for their shoppers.


    The role must work closely with the CAM, Brand & Customer Marketing teams, both internally and externally, to deliver activity that is built on strong shopper and retailer insight, and a sound understanding of our brand strategy and objectives - as well as aligning to the customer's strategy.

    These differentiated campaigns should be built from trends, purpose, and a data driven marketing approach, to further our ability to build meaningful relationships and drive loyalty with our shoppers.

    We have an entrepreneurial approach - thinking outside the box, presenting new ideas with activations and not be wedded to strict guidelines and toolkits, but to still understand the retail activation landscape.

    Key Responsibilities
    Key representative of Elida Beauty Business Unit in front of customers at trade presentations & events
    Work alongside CCD, CAMs, & Brand managers to define and deliver shopper marketing strategy & plans against Elida Beauty channel & brand strategy
    Support on execution of Annual business plans alongside commercial team and shopper marketing lead
    Drive creative process with internal and external partners, ensuring brand creative & messaging is translated across the shopper journey – developing best in class shopper toolkits and campaign executions
    Feed all plans into our field sales team, including monthly briefings and regular check ins against CAM/JBP priorities
    Implement digital marketing strategy with digital marketing campaigns & activation in conjunction with our digital hub for all brands – ensuring digital and performance marketing is integrated into all relevant campaign plans
    Drive bottom of funnel conversion in the channel, with best in class ROI
    Build & support on shopper marketing relationships directly with all our key customers and media partners, aligning to JBP goals and deliverables with the CAMs
    Develop marketing initiatives and events, including head office launches where relevant to build customer relationships
    Understand shopper trends and missions and use this to develop creative and great executions that drive the agreed KPI
    Understand our categories, shopper profiles and retailer shopper segmentation
    Stay current with new ways of shopping and media associated in omnichannel world
    Be the voice of the shopper to internal partners, providing critique and feedback in wider business cases and campaigns
    Ensure campaigns are run to budget and forecast is accurately planned
    Responsible for purchase order raising
    ROI/ROSA - Track and evaluate activations and ensure that learnings are shared internally and where relevant, externally
    Use this knowledge to continually improve and drive results for Elida

    Key Requirements
    Experience working in Shopper Marketing. Experience working with health & beauty retailers/in the BPC industry preferred.
    Strong knowledge & passion for the BPC market & consumer goods industry, brands & customers
    Digitally minded with a passion for learning Digital Marketing
    Strong leadership & relationship building skills
    Proven project management skills & ability to prioritise projects/workload
    Experience of managing marketing spend/budgets
    Passion for building brands & executing brand activations across retailers in UK&I
    Excellent oral and written communication skills, including presentation skills
    Strong influencing skills for both peers and stakeholders to represent shopper marketing
    Proven skills in collaboration & experience of building strong relationships with retailer teams
    Demonstrated self-starter with the ability to deliver results in a lean, agile organization
    Experience working in brand or activation agency beneficial
    Development of digital capabilities & management of 3rd party data agencies beneficial
    Experience of performance & precision marketing tools beneficial
    Customer Account Management experience in UK &/or Ireland beneficial
    Experience working in a start-up environment beneficial

    Additional Information

    Holborn working environment:
    Bike Storage
    Café
    Kitchen & Communal Areas
    Complimentary Tea & Coffee
    Complimentary Fruit & Biscuits
    Gym Facilities
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Shopper marketing manager