Associate Director, Investment Marketing - London, United Kingdom - Royal Bank of Canada

Royal Bank of Canada

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Come Work with Us
At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you're helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title
Associate Director, Investment Marketing

What is the opportunity?

You will be an Associate Director within the RBC BlueBay Marketing Team in London, supporting Fixed Income and Equities Marketing in EMEA and APAC.

What will you do?

Provide leadership_
Work in a highly collaborative environment, interacting closely with investment teams, distribution, and other stakeholders to create compelling product stories.
Plan and deliver activity that is adapted to support highly targeted audiences across institutional investors and wholesale audiences, including digital initiatives.
Work with communications and marketing colleagues to produce effective and professional product marketing materials, by delivering high quality, wellarticulated and engaging content.
Align on and offline activity to business and sales strategy to support business growth.
Campaignspecific_
Work with the team to formulate and run campaigns, on and offline, in line with marketing and business objectives and identify best campaign tactics to drive desired outcomes.
Define KPI's, monitor campaign performance, develop dashboards, prepare reports, and identify areas for improvement.
Work with sales distribution channels and understand the sales structure to build effective distributions lists and lead scoring capabilities.
Support the production of relevant content across media channels, including written, visual, podcast/video.
Analytics_
Use analytics tools to provide regular insights and reporting focusing on key performance indicators.
Subject matter expertise_
Keep informed / share knowledge of marketing trends and provide input into evaluating new technologies.

What do you need to succeed?

Must-have:

Previous relevant experience in product and digital marketing in the asset management industry.
Strong experience in fixed income and equities marketing.
Ability to process information quickly, write and develop content.
Strong oral and writing, proofreading, and editing skills.
Stakeholder management skills.
Ability to work on multiple projects and multitask.
Understanding of financial services (asset management and capital markets).
Experience of working with and managing thirdparty suppliers/agency relationships.
Ability to report data, recognise trends and analyse and communicate campaign results.
Team player who collaborates with stakeholders across the firm and any relevant third parties.
Strong interest in digital channels.

Nice-to-have:

Additional language proficiency is a bonus.
Prior experience of Salesforce Marketing Cloud preferable but not essential.

What is in it for you?

We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper.

We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses, flexible benefits, and competitive compensation.
Leaders who support your development through coaching and managing opportunities.
Opportunities to work with the best in the field.
Ability to make a difference and lasting impact.
Work in a dynamic, collaborative, progressive, and highperforming team.
A worldclass training program in financial services.

Job Summary

You will be an Associate Director within the RBC BlueBay Marketing Team in London, supporting Fixed Income and Equities Marketing in EMEA and APAC.

What will you do?

Provide leadership

Work in a highly collaborative environment, interacting closely with investment teams, distribution, and other stakeholders to create compelling product stories.

Plan and deliver activity that is adapted to support highly targeted audiences across institutional investors and wholesale audiences, including digital initiatives.

Work with communications and marketing colleagues to produce effective and professional product marketing materials, by delivering high quality, well-articulated and engaging content.

Align on and offline activity to business and sales strategy to support business growth.

Campaign-specific

Work with the team to formulate and run campaigns, on and offline, in line with marketing and business objectives and identify best campaign tactics to drive desired outcomes.

Define KPI's, monitor campaign performance, develop dashboards, prepare repo